B2B marketing: analytics and effective management - course 55,000 rub. from Russian Economic University named after. G.V. Plekhanov, training 2 months, date November 28, 2023.

Training technologies:
Case-studies, trainings, computer simulations, design work, webinars, master classes.

Benefits of studying under the program

• Certificate of graduation from a prestigious economic university in Russia;
• Communication with business practitioners to exchange experience and partnership, participation in master classes;
• Small groups allow you to work through all the questions of the listeners and pay attention to everyone;
• System of discounts and step-by-step payment for training;
• A flexible lesson schedule allows you to study even taking into account business trips and busy work;
• When conducting full-time training, classes are held in the center of Moscow: within walking distance from Serpukhovskaya metro station and Paveletskaya metro station.

How to proceed

Requirements for students
Persons with secondary vocational and/or higher education are allowed to complete the program

Documents for admission
A copy of a diploma of higher or secondary vocational education with an attachment or a certificate from the place of study (for students)

Passport: 1 spread (photo), 2 spread (registration)
SNILS

The program covers: market segmentation; behavioral models of industrial consumers; types and types of distribution channels; distribution and sales strategy; specifics of pricing, brands, communications and research in industrial and B2B markets.

Candidate of Economic Sciences, Associate Professor of the Department of Marketing, Russian Economic University. G.V. Plekhanov, member of the Guild of Marketers. Experience in marketing and sales since 1994, including director of the marketing department of industrial enterprises. Graduate of the Moscow Aviation Institute and MIPC at the Moscow Institute of Economy. G.V. Plekhanov. Consulting projects: formation of a marketing information system and sales system for a company selling luxury furniture, product positioning and its methodology implementation for a company producing packaging materials, METALMASTER, marketing consulting, sales department training for a company selling metalworking equipment; training and consulting project on multi-category portfolio management in a multi-channel environment for an alcohol corporation.