The Heist game has broken all records of popularity in just 7 days

At the end of May came to light a new app for iOS, The Heist. It was developed by Tap Tap Tap to promote the dissemination of sets of applications on MacHeist site and attracts users to the next action. However, the application itself was very interesting puzzle game that did not escape the attention of users iGadzhetov.

Judging by official dataIn just 7 days of sales the game The Heist has been downloaded more than half a million times. The developer made a profit of $ 300 thousand., After Apple commission payments (at the cost of the product to $ 1). Thus, The Heist broke the record of the previous game Tap Tap Tap, Voices, which at the time was sold in 500 thousand. copies per month. Also, in the App Store The Heist spared even Angry Birds, within five days of taking the first place in the table of popularity, which had previously belonged to the "angry birds."

The Heist success came as no surprise to developers, although this popularity a few exceeded their expectations. Incidentally, in the Tap Tap Tap blog covers marketing tactics to attract the attention of potential customers to the new game. This description of it in the press, and marketing "word of mouth", and newsletters, and other means of advertising. So that other developers should borrow the experience of Tap Tap Tap in promoting their own programs for iOS.