Phil Schiller: "Apple has put at stake everything for the iPhone"
Makradar Technologies / / December 19, 2019
Litigation between Apple and Samsung continues - is now in production is another case of so-called "patent war". Koreans blasted news space, admitting in court that really steal the intellectual property of Apple in the development of their smartphones. Exceptional importance for Apple iPhone and confirmed the director of marketing Phil Schiller, who in his opening remarks said that Apple has made "a huge bet on the iPhone».
Direct speech Schiller:
There are huge risks. Inside Apple, we called the iPhone «bet-the-company» -product (a key product for the company - a comment. ed.). We made a huge bet on the iPod. But here we have used all our resources, which were only
Frankly, iPhone importance for Apple never questioned or put, we need only turn to latest financial reportTo understand how important product, in every sense, it is for Apple. So Schiller is understandable - they have spent years developing iPhone, while Samsung just blatantly copied the ready-made solutions.