What developers think about the bundle of applications in the App Store
Makradar Technologies / / December 19, 2019
after the release of iOS 8, Appeared in the App Store called "bundles", which allow the user to purchase in one package up to 10 applications of the same developer. Bundles were introduced back in early June during a WWDC 2014And now they are very animated App Store, which is not particularly changed since 2008.
In the App Store there was even a special page dedicated to the bundle, which include packaged applications, games and apps for kids. Bundle is easy to detect because its icon is several application icons. Under each icon shows the number of programs included in the bundle, as well as their total cost.
The package can include only paid apps of the same developer. Therefore, here you will not find combined creations EA and Ubisoft, Readdle and Runtastic.
Several developers who have joined their applications in the bundle, shared their impressions of this innovation App Store. "Bundle become for us a real success, they doubled our sales," - said Eugene Kaneko, co-founder Pixite. It is an independent studio, located in San Diego, California, which makes popular applications for editing photos - Fragment, Union and Matter. After the appearance of bundles Pixite released its package of 5 app for $ 7.99 instead of $ 9.95.
Kaneko said that initially his team accepted the bundles are very skeptical. Pixite users accustomed to paying $ 2 for each application, the original price of $ 8 could easily scare off potential buyers. "And I was sure that bundles will have a significant impact on sales," - said the company's founder.
Now Apple has a lot of support already created bundles, promoting them on a special page, but how long will their success?
Readdle company was founded in 2007, soon after the appearance of the first iPhone. At first, her team consisted of only 4 people, and then grown to an extensive team of 50 people, developing a variety of applications such as PDF Expert, or Scanner Pro.
Readdle is one of the most successful companies dealing with applications for the App Store, its programs have been downloaded over 30 million times worldwide. The company is not even located in the Silicon Valley, and is based in Odessa. After the appearance of iOS 8, Readdle optimized for it, all their applications, and three of them are included in a separate bundle, which costs $ 19.99 instead of $ 27.
"At least our bundles have gone well," - said Denis Zhadanov, marketing director Readdle. He added that the decrease in the value of 25% has played into the hands of users, who up to that time there have been no applications from Readdle.
Matt Peterson from the company Shiny Things, located in Australia, said that thanks to the bundle selling them instantly doubled. His company creates apps for kids, such as Quick Math and Quick Clocks, Shiny Party and Shiny Circus.
The same is said and CEO Sago Sago Jason Krog, saying that their bundles also went very well, increasing profits for the first put on 30%. Sago Sago creates apps for toddlers and preschoolers, the company has managed to release two bundle - Sago Mini Starter Pack, priced at $ 4.99 and the "Eight Sago Mini apps" for $ 14.99.
Bundle only played into the hands of large companies. In the list of available packages you can meet and fall in love many Angry Birds, Cut the Rope and Rayman.
But users get a great discount to multiple applications that complement each other well. In this case Readdle is a very good example. Their package "Everything for the work" are three of the most popular applications of the company - PDF Expert, Printer Pro and Scanner Pro. And it's a great opportunity to purchase three different applications at a reduced price, plunging into Readdle ecosystem of which they developed and refined over many years.
Bundle had incredible service and company Pixite, whose applications allow for different ways to interact with your photos. "For a lot of us bundles mean, our applications work differently, but cooperate well as all associated with a photo," - says Eugene Kaneko. And until now users buying their separate applications, this might not appreciate. "Bundle destroy these barriers, and if the users buy the full versions of all applications, they will be able to feel the fullness of taste, which transmits a bouquet of a wine or a buffet."
"Bundle gave a big boost to companies like Sago Sago, who tried to create not individual applications, and their whole complex," - said Krogh. When the child's parents notice that their application was pleasant daze, they tend to immediately purchase and other applications from the same manufacturer. Bundles of such companies will be very successful.
Some applications in the bundle will be considered as additional users, and some of them will want to buy, just because you like the products of this company. But bundles have another feature: they raise to the top of legacy applications, which many have already forgotten.
Thanks to the "Advanced Package", you will not have to re-purchase the bundle of applications, if they were once you bought. Simply you can get this package at a discounted price.
"Every application that we released was successful the previous" - says Krogh. But he added that the majority of people are still only learning about them lately, and thus did not notice their old work. Despite the fact that Apple allows you to read in the App Store with all the works of the same developer, most users do not know how to do it. Bundle can help solve this problem and allow them to purchase and other products grown fond of.
Peterson said he believes, "based on the first vpepatleniyah that bundles will be a fantastic opportunity to monetize applications for a very long period." And if the company bought Shiny Things application Quick Clocks 10-15 times a day, but now the figure had risen to 150 downloads.
But this feature "add package" still does not work without errors. Sometimes it is cheaper to buy the last application of the bundle separately. Zhadanov said that it was even he had to pay $ 1.02 to complement your bundle, despite the fact that he had set all of the suggested Readdle applications.
"It would be great if, instead of a discounted price for the whole package, shows a decline in the value of each of the submitted applications," - said Peterson. Still, developers are positively considering the function of "Advanced Package". In the future it will be able to help everyone: users - to save money, and developers - to make more money.
While bundles are limited in scope, although many independent developers it would be convenient to associate with each other to create beautiful bundles. Alas, while they have no such possibility. In addition, in the bundles you can not add a freemium-applications, which also restricts some companies.
Among the positive aspects of bundles Kaneko said the ease of creation and profit from the many applications in the long term. We can only question how long bundles will play into the hands of the companies? As soon as the application of Readdle Pixite or leave the page in the App Store, and will not so popular? This page will be constantly updated and contain the same package, and whether in this section, "Editor's Choice" will be?
This is still too early to tell. Now just add bundles popularity being in their applications and have a positive impact on company earnings.