How to choose a delicious wine and not to overpay

You can spend a lot of time on it to determine for yourself how much you are willing to give for the wine. And if on holiday? And if you just have dinner at home? And if you put down on paper? STANDING in a supermarket, we are confident that we understand the fault: read reviews, appreciated the bottle label to shop. But this self-deception. And there is evidence Layfhakera.

Do not believe the trick of "price and quality"

In 2008, scientists published the artistDo More Expensive Wines Taste Better? in the Journal of Wine Economics remarkable study "Expensive wine tastes better?". To participate were invited 6000 people, all blindfolded, and suggested a blind taste wine and to assess their quality. Science fiction, but the difference is almost no one noticed, and the most expensive in the end like it all even a little less than cheap.

Earlier studies showData cited in the study, Do More Expensive Wines Taste Better?That the correlation between the price and the appreciation of wine really is. People prefer that expensive. But it happens, because we believe: for the quality you have to pay, and the price to some extent correspond to the content.

In 2017, researchers from the University of Bonn (Germany) put Why expensive wine appears to taste better: It's the price tag end to the issue of whether to taste better really expensive wine. It turned out that, yes, but there is a trick. It is enough to think that wine is expensive, so it seemed to us much more delicious. If you fill three glasses of the same bottle, but the price point for them in 3, 8, and, for example, $ 16, tastier will last. In the brain, the subject will become active zone and motivation decision makingAnd his hand reaches for a glass of expensive to drink up to its end.

Marketing placebo. The beauty is that even if you drink a "pacifier" and just call it expensive, the brain still perceives it as a value. Look at how, knowing this, learn to choose the wine.

Make a map

It is understood that the specific wine for a specific person can be more or less tasty. But not to fall into the marketing trap and do not pay, it is important to listen to your own feelings, rather than criticism and commentary of wine experts. To do this, suitable only trial and error.

Choose your price category, in which you will learn the wine. Determine how much and how often you're willing to spend on it. And record!

Make a map of your wine adventure. You can keep it online and attach a photo label, then to easily recognize the right in the store. Enter the grading system, for example, from 1 to 10 points, and try new things. Then after a month, six months, a year, you'll know exactly what you like and how much it actually costs for it to give.

Touted at a party

When you go to friends or colleagues with wine, make them a good thing: say that the wine is excellent and expensive!

In most cases, we forget brands and prices per bottle in a moment, after moving away from the rack. It is unlikely that someone will put you boast in defiance. Or, for example, simply note that it is highly advised you familiar sommelier. So, without spending too much, you make the wine tastes better. At least for the brain to those who regale.

see also

• How to improve the taste of cheap alcohol →
• How to distinguish real from fake alcohol →
• How to choose wine in appearance to the bottles →