Tim Cook said that Apple chose gold color iPhone, focusing on the tastes of the Chinese

CEO Apple Tim Cook in an interview with the Chinese version of Bloomberg I toldThat the company is listening to its customers in China. According to Cook, the decision to make the iPhone gold was made based on the preferences of the Chinese.

According to Chinese traditions and beliefs, the gold color brings happiness and luck. Not surprisingly, the vast majority of the inhabitants of the Middle Kingdom called golden favorite color. Tim Cook said that the company believes the Chinese market for Apple's most important, and therefore listen to the opinion of the local buyer.

That is why in 2012, Apple It released its first "golden" gadget iPhone 5s. Seeing the success of the new color scheme, in 2014 the company introduced the iPad Air 2 gold color, in 2015 on the shelves came the "gold» MacBook. Apple Watch, have made of real gold, are very popular in China. According to Business Insider, The price of Apple Watch Edition starts at 20 thousand dollars, which does not stop buyers.

according to

Bloomberg29% of Apple's revenue in March received from the Chinese market. In addition, earlier this year, the "apple" company has opened five stores in China.