Samsung decided to "potrollit" owners of iPhone 4S
Makradar Technologies / / December 19, 2019
"Samsung" has launched a new advertising campaign. Video, designed to draw consumers' attention to the phone Samsung Galaxy S II, was first shown in Facebook, and on the eve of Thanksgiving Day, it will show on the television US audience. Advertising not only talks about the possibilities of the device, how many mocks iPhone 4S buyers.
The plot is built around people who want to first try out the gadget (early adopters). The viewer shows all that is lined up for the iPhone 4S. It's a familiar sight, Apple fans often stand in line to buy the new gadget the first day sales.
However, if you believe the marketers Samsung, Apple fans are not too happy with the new phone. "Oh, write blogs battery problem", - said one of the "ayzhdunov". "The phone looks exactly like the previous model - echoes" neighbor "- as then around know that I proapgredilsya ?!". Other "customers" in the video say that the phone does not support fourth-generation network (4G). All unhappy, and no one is discussing, say, of Siri, a new camera or increased productivity.
At some point, everyone pays attention to the phone Samsung Galaxy S II «ordinary» pedestrians passing by. The phone screen is larger and it works at 4G speeds. Roller emphasizes that the "Yabloko" is not able to objectively assess its advantages. And the only reason, according to advertising, why Apple fans do not buy Androidofon - this image. "I never buy a Samsung, because I - a creative person," - said one of the fans. At this point, it immediately precipitated, "Dude, you're a barista work!" (Type not show off!).
Here's the video:
In the US, law permits mention in the advertising of competitors. Did it and Apple, remember the iconic campaign Get a Mac. The difference, perhaps, is that Apple mocked Corporation (Microsoft) and its products (Windows Vista), and Samsung in the video makes fun of ordinary people, who could possibly become their customers.
Samsung and Apple are now engaged in active competition, which moved to the courthouse. Cupertino accused the Korean company of copying the design and violation of many patents. Samsung is really not very original in design matters. Koreans have successfully copied power supplies, adapters, packaging, the UI in some applications. It has often been the occasion for jokes (Samsung = SAME SOON) and fotozhab.