Apple hires experts in artificial intelligence

To make a virtual assistant Siri smarter and more useful, Apple is hiring more specialists in artificial intelligence - namely, in the field of machine learning. However, the company's commitment to maintain the privacy of user data imposes severe restrictions on research in this area. Will Apple compete with Google in such an environment?

According to Reuters News Agency, Apple is going to hire 86 specialists in the development of artificial intelligence, increasing the number of employees working in the field of machine learning, three or even four times.

Machine learning, relying on massive amounts of data, allows the operating system to predict the behavior of the user. But if Google collects this data in really huge numbers, Apple has a "modest" so from the owners of the iPhone on Apple's servers receives much less information.

Although the company does carries out a very strict policy in relation to the user privacy, Siri servers still store information for at least two years ago - but anonymous form. One of the former employees even calls it an unusual approach for Apple's, because other services tend to store information much shorter period of time - for example, 15 minutes in the case of Apple Maps.

Some experts on the development of AI, such restrictions deterred, as they are accustomed to working with large volumes of data. But John Duchi, associate professor at Stanford University, argues that many will only be happy about this call - to carry out research into the conditions of preservation of privacy: "The new complexity of doing work only interesting. "