20 years of Google: innovation which prepares the most popular search engine in the world
Technologies / / December 19, 2019
"Stories" in the search, case cards, smart image search and a few changes.
At a special press conference dedicated to the 20th anniversary of companies, Google talked about the upcoming changes search engine. Some of them touched the existing features, while others have been demonstrated for the first time. Either way, they are all designed to simplify the receipt of information, to make a presentation of content easier.
Restart Google Feed
Tape Google Feed, available on Android-smartphone on the leftmost desktop, will now be called Discover. For rebranding will follow the redesign and expansion opportunities. There will be more interactive content, including video.
Each article will be complemented by the recommended name of the theme to which it relates. The user can navigate to it, seeing other similar materials as well as subscribe to keep abreast of new publications. There will also be an opportunity to celebrate what should offer most, and what - less.
Discover will be available not only an individual tape, but also on the Google homepage in all mobile browsers. Regardless of the place, the service will be able to display content in several languages. First support English and Spanish will be in the United States, other countries - later.
Links to past searches
Google Search will now be able to recognize when you return to the topic, information on which is already searched before. On previous requests special alert card (Activity Cards) with a list of visited pages.
This story will be displayed only for certain queries. In this case, a list of pages that you've viewed previously, can be edited manually. This will remove the unwanted results, leaving only something that is really useful will come back. If necessary, these cards at all can be disabled.
His "History"
Also, Google Search will be "History". They are generated by artificial intelligence and include text, images and videos on the user's search query. At first, the function will only work when searching for celebrities.
themed cards
Continuous analysis of trillions of different Google queries allows to predict in advance the information that a user may be looking for the next step of the search.
For example, if you typed the word "pug", the more you are likely to look for characteristics of the breed or photo famous pugs. And those who are interested in long-haired breeds of dogs, may well look for information about the features of care.
Based on these links, Google will now automatically detect the threads and create the card at the top of the SERPs. They will include all possible sub-themes and the results of similar requests from other users.
Smart image search
In «Google Images," will be more useful information about the images. In addition, there will be integration with Google Lens service that will allow you to search by part or object in the photo. determining the function will work in automatic or manual mode, where the user himself will be able to specify the desired object.
The example was given of a photo standing in the room cot. Google Lens integration possible to find the same bed on a separate photo. Similarly, Google Lens computer vision can be used to search for items in online stores.
Smart search of video fragments
The new feature, called the Featured Videos, allows to quickly find video clips corresponding to the user's request. It will also work on the basis of computer vision technology, which can recognize the appropriate user request video segments, and output them as a preview.
For example, when searching for a specific city to issue videos may appear dedicated to its attractions. These and other innovations designed to make Google searches more precise and intelligent.
see also
- 22 little-known function «Google Docs," which will make the job easier and more convenient →
- 10 tasks that are easy to handle voice assistant Google →
- 10 useful things that can make Google Maps →