Joe McCormack said about brevity as a competitive advantage in business. About how it will help you get a raise, contract and earn more money.
This book is about how to be brief.
For what?
So as not to annoy people? To save your time and effort?
No, Joe McCormack said about brevity as a competitive advantage in business. About how it will help you get a raise, contract and earn more money.
Joe McCormack
Joe McCormack - a successful entrepreneur, author, founder of The Brief Lab, helping professionals develop their level of communication. Among his clients - Harley-Davidson, BMO Harris Bank, SAP, MasterCard, Heinz and other companies.
press information
Yes, we are all under it: TV, social networks, annoying ads ...
People do not read "mnogabukaf". Do not think. They "hawala" is only a short and clear message.
It's sad, but it is a reality with which we live.
How to be?
Especially overworked business people. By the end of the day their ability to concentrate is not higher than the five-year child.
Imagine that you come to such a head with an offer of 30 sheets and statements such as "very likely", "there is reason to believe" and others.
And where after that he will send you?
If you want to get your message heard, they should be:
- short;
- visual (pictures, infographics, video ...);
- catchy (yellow headers, promising benefits);
- interesting (to have a story - see storytelling).
Then you hear even the zatyukali workaholic!
brevity everywhere
- You compose a presentation? Set a clear plan and purpose. Do not overload your slides. Say at least about themselves and about the problem of the maximum audience.
- You write a letter? Make sure that it fit on one screen... smartphone, yeah! That there is a clear title.
- Call? Distribute the call plan, a list of possible questions the interlocutor.
- In a private conversation the main thing - to learn to listen.
The book is to motivate
Its brevity.
Sorry, but very valuable information in this book is not. New knowledge I got a zero. Yes, the author tries to introduce some kind of a model of summary messages - BRIEF, but it looks forced.
But motivate, make people think about the brevity of their messages in the book was good.
The book is relevant. With each passing day more and more.
What else to read about the brevity of posts
- Alex Kapterev "Presentation Mastery". Excellent book about the visual presentation and oratory. About brevity and visuality.
- William Zinser, "How to write well." Excellent tutorial with lots of examples. About how we must relentlessly reduce their texts, William wrote two whole chapters.
in total
Brevity will make you more successful.
Evaluation: 7/10.
To read: windbags (like me) to read necessarily. And change.
"In short. Less words - more sense, "Joe McCormack
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