Who are inflyuensery and how to communicate with them to get what you want
Relations / / December 19, 2019
Who are inflyuensery
Inflyuensery (from the English influence - "impact") - the people whose opinion matters to a certain audience. Most often they interact with this audience through social networks: Instagram, Facebook or YouTube. Inflyuensery talk about the latest trends in the field of healthy lifestyle, makeup, fashion, art and literature - the list goes on and on, they are present in almost every sphere.
We have inflyuenserov loyal audience that listens to them and trust them. It's not just super popular bloggers who have a million subscribers and hundreds of thousands of fans. Inflyuensery communicate with the audience, know its "face", valued and respected. Therefore, carefully follow the published content: inflyuenser Vega never will promote beef patties through their accounts in social networks.
Inflyuensery may be experts in one field or tell everything at once, and not necessarily the number of their subscribers will be exorbitant.
Inflyuensery with a small audience in the tens of thousands of often show a high degree of involvement of the audience than bloggers million-plus.
Companies - from small local to international networks - implementing marketing influence in business and attract inflyuenserov to promote their products. This is an effective and promising communication channel.
How to communicate with inflyuenserami
With some inflyuenserami very difficult to establish contact and develop relationships. And it hurts them career.
The fact that inflyuensery usually very busy people. They just do not have time to read the story of your life, set out a long canvas text.
Short letters with well-built communication strategies are more likely to read and will not go unanswered.
Mike Loomis (Mike Loomis), the author, as well as agent and coach beginners, follows the rule of three proposals by which the sent messages are not removed prior to reading.
Greeting
First you need to figure out a greeting.
"Dear", "dear", "Honorable" - these words at the beginning of the message, if you are writing is not your grandmother or the Pope, as a hint: "Shut me and delete immediately."
Please name the man. If you have the courage to write, "Hello." The idea is to To be youreself and go straight to the point and do not show the person that you are frightened rookie, who was forced to do it.
The first sentence: why and why?
At the beginning of the letter, explain why you're distracted from important things inflyuensera and why he should give you time. Fit it in one sentence, which is the following:
- The answer to the question "Why the recipient must pay attention to your letter?". There may be a general personal or professional interests. Or perhaps you come from the same city or region. Casually mention one or more of the facts, but do not overdo it. The interviewee should not think that you follow his every move.
- Proof that you are really familiar with his work, achievements and outlooks on life.
Example: "I am pleased to read your last book, especially liked the third chapter, I write to you just on this topic."
The interviewee does not see another template letter from a mass mailing and private human treatment, familiar with his work.
The second sentence: who?
Introduce yourself, tell us about yourself and answer the question that arises at the interlocutor: "Who is this man and why I should not be all the same?"
Make it clear that you are with him on an equal footing, not fawning. Show your value: the more you can be useful.
Of course, do not need to talk about it in plain text.
Example: Instead of "I'm an important person in the industry. And yet words scribbled 200,000 new novel, he received an excellent ", say:" My readers ask me similar questions on the subject... "
You have indicated that you are working in the same area and interact with readers - even if their will be at least two people. But it did not boast of his publishing activities and mention how many of your books have been sold.
The third sentence: What?
Just ask what they wanted. Speak directly and clearly, do not apologize.
If the goal - to get from inflyuensera public opinion about your work, not yulite and do not ask: "Would you, if possible, take a look at my the manuscript? "This request requires the recipient of further consideration (or could not?), a few more letters and is likely to cancel a family vacation. It is easier to remove such a letter and forget about it.
Show that you respect the interlocutor time, know what you want and understand the unwritten rules of communication.
Example: "My manuscript and annotations, as well as a few comments that I have received, attached to the letter."
If you seek advice, you do not need to write "Can I ask you a question?". Just ask. Avoid questions with hints of despair: "Maybe you're too busy to read it all, but ..." Whatever you ask, make it clear and easy to get the desired response.
Letter subject
Now that it is clear from the body of the letter, who, why and what to write, it is necessary to formulate the topic. Her goal:
- make sure that the letter is not in Spam;
- encourage open the letter and read it;
- make a good impression and set the interlocutor in a positive way from the very beginning.
Choose a theme that is designed specifically for the recipient, and captures the essence of your letter. For example, "The small matter of advertising support" or "Recommendation from our mutual friend Michael Loomis."
Letters with common or obscure topics like "Question" or "Need feedback" will be ignored with the greatest probability.
Achieving the goal
Inflyuensery read between the lines. And they can feel fear.
Even if you are afraid and worried, your letter should radiate confidence.
One of the letters Michael Loomis, addressed to the author of the bestseller, began: "You have a reputation for deflecting All requests for public feedback, and I - a person who has successfully defended the interests of the great authors-beginners ". He received a reply on which counted.
Another letter eccentric inflyuenseru Michael graduated with the phrase "Keep kink" instead of the boring "Sincerely" or unbearable "Thanks in advance!".
So worry, but do not show it in the letter.
A little bit of humor, an energetic narrative and lack of deliberate formalities are crucial.
After all, the confidence and creativity attract successful people.
helpful hints
- Do not use «P. S. », if you do not send a copy of the letter in sales or marketing.
- Avoid frequent repetitions of the pronouns "I", "me", "my" and so on. If the letter of the three sentences "I" occurs six times, continue to edit.
- Separate letters of text into paragraphs. You probably ever read a message of 200 words, written in a continuous web. Not very nice, is not it? So dear companion.
- Make sure that you have a valid email address inflyuensera or his assistant.
- Add a link to your website in the signature of a letter. The recipient will want to read the details before you will give you the answer.
see also
- 15 little secrets that will help you to please others →
- "Politeness - this is not the word." Why so much hypocrisy and how to get rid of it in business correspondence →
- 5 experiments that will teach you to talk to strangers →