5 rules of behavior in social networks for employees
Work And Study Relations / / December 19, 2019
Elizabeth Petrova
Public Relations Manager at BDO Unicon Outsourcing.
Social networks have long ceased to be just a means of communication with friends or colleagues. Today, it is a way of expression, to exchange views marketplace, knowledge, the ability to speak publicly. However, it is worth remembering that, as an employee of the company, the person becomes its representative and outside of the office, including the Internet. Therefore, adherence to the simple rules of communication to avoid negative consequences for both themselves and for the company where you work.
1. Do not spread anything that is not supposed to see your client, colleague or supervisor
Today, the boundaries between private and public deleted. Social Networking - a great way to support formal and informal communication with customers, to quickly get feedback and improve the company's level of loyalty. But there is a very fine line: if you mention in social networks about their work (in the profile, or simply comments), the anonymous user from the eyes of the readers you turn into the official representative their company.
Your colleagues signed updates, customers and partners? If so, what degree of responsibility increases significantly. So make sure the contents of your blog posts and matches your competences.
One photo in a swimsuit is able to cross in front of partners and employers all your clever publications and achievements.
Do not discuss its clients. Many customers make key decisions when browsing the staff potential partners. If someone from the client offended you, you'd better tell this to his colleagues and management, but do not let off steam in the social networks. If your post will see the customer, the conflict may take alarming proportions.
2. Do not rely on privacy. Any hidden information can be common
Many users of Instagram and Facebook confident that by making your profile private, can publish anything. However, this is not the case. Crack the page in the social network - business simple. In addition, from time to time there are failures, which resulted in not only private albums, but also the personal data of users are in the public domain. Therefore, even photos from private pages may appear in the vast web.
Remove incriminating posts from your profile is still possible, but take them out of the SERPs problematic. In theory, you can do this by contacting the court. But even if it recognizes your right, and the search engine will fulfill its requirements, users remain screenshots, who will continue to live their lives. Therefore, before the publication of the photos go simple test: are you ready for the fact that this picture tomorrow will be on a magazine cover? Not? Then do not spread it.
3. Be extremely careful in discussions
Often the discussions in social networks any sharp threads degenerate into real conflicts. And often comes to insults. Successful man in a business suit working in the largest holdings, sometimes leaving comments such that the hair stand on end.
Try not to engage in provocative discussions. It can harm you or your colleagues.
Your personal opinion may be identified with the company, in which you work. Be careful with the wording: any statement is able to offend, hurt or humiliate the interlocutor. Sometimes it is better and refuse at all discussion threads, even if you are particularly concerned about.
4. Be careful with the information related to the work
Before you publish or discuss on the web some operational issues, think about whether they relate to commercial information, not whether you use the personal data of customers or partners.
Such a mistake can cost you a job if you have signed a confidentiality agreement commercial information.
A company will have to pay a large fine to the client - part of the customer demands to keep secret the fact that their processes are outsourced, or does not want to share details of the project.
Consult your manual if you can publish information about internal events. Do not comment without permission legal issues, especially those related to litigation. If you post before you publish plagued by doubts, consult with a lawyer or even give up the idea.
5. If something went wrong, apologize
The ability to recognize their errors It appreciated not only in the real world, but also in the virtual. If you make a factual error or incorrectly thought to have informed readers, please correct or remove your text, be sure to inform subscribers when it comes to blog posts. Any verbal battle can be stopped in time, sincerely sorry.
see also
- 6 social networks to promote the personal brand and search for business contacts →
- 14 of the rules of communication in the messenger →
- 12 things that enrage into correspondence →