REVIEW: "Marketing without a diploma," John Jantsch - marketing step by step

Who better to write a review of a book, but the one for whom it was written? So today we have the review of the marketer without a diploma on a book by John Jantsch "Marketing without a diploma."

John Jantsch

the brand owner of Duct Tape Marketing and founder of applied marketing system. A recognized expert in the field of small business marketing. More than 12 years of experience in counseling small business owners and independent professionals. Keeps a blog and podcast marketing.

Fortunately or unfortunately, the capacity for academic education I have. But, just Fortunately, there is a well-developed ability to self-education. Therefore, life had to hold positions for which, in the opinion of many, you need a university degree, and successfully deal with them.

So it is with marketing. The benefit of today there are lots of sources to help you gain knowledge and acquire skills in almost any field. But even this good there is a disadvantage: not always work to find a common, coherent picture. But then there is John Jantsch (Jhon Jantsch) with his book and promises to fix everything. It turned out if he had? Let's get a look.

What is Marketing

Colleagues often called me advertiser, to which I objected, but when asked what I do, difficult to answer, though unconsciously and understand what is the essence of marketing. The book provides a fairly clear and a clear answer:

My definition is: "Make it so that the one who has a need for your product, you learned that you liked him, and he began to trust you." That's all! This is what we need to do to turn the "learned", "like" and "began to trust" in the "tried", "buy", "re-buy" and "recommended."

John Jantsch

In addition to the short definition, John Jantsch provides an overview of marketing, and it's pretty significantly clarifies that part of the tasks and responsibilities of marketers. Disparate knowledge, tools and techniques thanks to the book are converted into clear picture with clearer details.

Marketing Step by Step

In the first part of John Jantsch explains application fundamentals of marketing, step-by-step opening of its strategy and tactics, and helps to create a consistent and coherent system. You will learn not only about what you need to do, but also how to implement it in real life: the definition of the ideal customer, formulation marketing message, corporate identity, as well as products for each stage of the customer relationship, involve your entire team marketing.

The first book focuses on small and medium-sized businesses. It is a kind of guide with simple, effective and low cost method of marketing to increase revenue and attract new customers.

In the second part you will be busy creating a system for generating leads and will walk the path of converting potential customers into loyal clients and customers - partners and "advocates" of your company. To do this, you will learn about advertising, which gives the results of direct mailing lists, improving the efficiency of recommendation marketing and other issues vital for the success of your business.

As a result, we have seven simple and effective steps for the successful application of marketing and an impressive set of tools for creating leads and their subsequent conversion into repeat customers.

If you do not understand marketing or are just starting to learn it, and you have a lot of disparate knowledge, the book of John Jantsch "Marketing without a diploma", without too much information, simply and clearly will give you all that is necessary for the proper and successful start.

"Marketing without a diploma," John Jantsch

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