REVIEW: 'Copywriting: How not to eat dog ", Dmitry Cat

Do you know how to create a real sales letter? And if you are familiar with the techniques, secrets and techniques that help to check your text for lice? Book by Dmitry Cat "Copywriting: How not to eat dog" will help you find answers to these questions.

Have you ever wondered about the effectiveness of the texts that you write? Do you have crafted a plan, which you use to create your own content? Book by Dmitry Cat "Copywriting: How not to eat dog" contains techniques and tips for writing successful selling texts, as well as "the secrets that hide a professional copywriter." Each "lesson" accompanied by a "homework" - a task that is recommended to perform to consolidate the theoretical knowledge in practice.

Dmitry Cat

Dmitry Cat - director of selling texts Agency. Copyrighter education and marketing approach. Conducts trainings on selling texts, offset from the competition, email-marketing. Personal record - text with an efficiency of 20%: every fifth reader became the buyer. Executed orders for Swarovski, BeCompact, Subscribe.ru, Nexx Digital, Grand Med and many other companies.

Who is this book

• Primarily for copywriters, namer, marketers, specialists in PR and advertising.
• For anyone who wants to learn how to create effective texts.

Impressions

• This is not a book which can easily get in a chair, lost in reading. A large number of practical tasks motivates you to get up, sit down and begin to create texts using these techniques Dmitry.
• In the book, a lot of practical exercises that will not only help you to create a new and effective texts, but also inspire you to something, to return to his past works and check their lice.
• I liked the fact that Dmitry Côte very often refers to classic literature, then there is a desire to go back to school with their favorite books.
• Although most recommendations are aimed at the creation of advertising texts, there are also techniques that can be applied even on your own blog, in which you simply describe your daily life.

Before you start writing the text, remember these simple rules

1. Be polite. Write something that you would not be ashamed to show your loved ones.
2. Be honest. Should not confer goods mythical positive properties.
3. Do not deviate from the target. The main purpose of selling texts - work to increase sales. If after reading your own creations you wanted to buy the advertised product, it means you did everything correctly. :)

Announcement:

Kitten whom? Qualitative. Almost no Uzan, just 2 months. Stocked. There wool (vesolenkoy black and white color), feet (4 pcs.), Mustache (unnumbered) and urchalnik (built-in). Subject has a urinary function to the bathroom, lying on a TV screen hanging on the tail, and the irrepressible joie de vivre. Power function debugged just marvelously: with pleasure eats even bread and pasta. And all this happiness I give a reason.
For good people do not mind!

1. Meet the formula selling text

We all understand what a sales letter. This is the text after reading that a person must fulfill the required us to act - to buy a product. But here's a formula familiar to selling text is not all.

Selling text = ease of presentation + + completeness of the information response (call to action: buy, order, try, etc...)

2. Copywriting - the daily hard work

Copywriting should be for you is not just a job, you must (literally) to live it.

Watch TV - Evaluate speech heroes commercials. Read fiction and classics better to soak up the style, imbued with the power of language, copy speed and tricks. Keep a notebook where you record vivid metaphors and similes.

Avoid cliches, let your texts will be alive: immerse the customer in the real situation, evoke emotions.

3. Strong headline - the key to success

Any text begins with a header. The title should be such that the "people looked up from their favorite social networks and immersed in reading the ad text." There are many methods of creating strong headlines, such as intrigue or provocation.

4. Most problematic first paragraph

According to statistics, most copywriters "freezes" it is the first paragraph of the text. It has a special mission, because it is from the first paragraph depends on whether a person will continue to read your text.

To keep the reader's attention, to start the ad text, you can:

• a description of the problem;
• with an interesting or intriguing news stories;
• to recall;
• to quote a wise man;
• to test;
• to describe the benefits of your offer.

Choose any option - and into battle.

5. So, the text

Know your target audience. Keep in mind that writing for real people, not mythical creatures. Write as if talking to someone.

Metaphors - best friends copywriter, use them in your text.

I remember Joseph Brodsky spoke as follows:

- The irony is, the downward metaphor.

I was surprised:

- What does it mean descending metaphor?

- Explain - Joseph said - Listen. "Her eyes, like turquoise" - a metaphor for the rising. And "her eyes as brake" - a metaphor for the downlink.

Sergei Dovlatov

Avoid non-specific words, try to express clearly. Your text replaces your personal conversation with the man, so try to make you understand the buyer.

6. What else Dmitry Cat will tell you in his book

• how people read the texts, and that this implies;
• how to sell your article to the highest bidder;
• how to arrange sales letter;
• as negative reviews can work for you.

Book"Copywriting: How not to eat dog" is an indispensable tool for any copywriter, but even the cat does not Dmitry advises to use the recommendations outlined in the book as a ready-made template. Let them become the foundation for you, to which you add your own creativity and experience.

"Copywriting: How not to eat dog", Dmitry Cat

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