REVIEW: "word of marketing," Andy Sernovits
Books / / December 19, 2019
At that moment, when I took the book in his hands, a lot of enthusiasm I had not, I must confess. First thought - this book is small and it is about marketing: if anything, it will not lose a lot of time wasted.
Now I say with confidence that the book is useful, and it is worth reading not only businessmen who want their business began to talk and willing to recommend to each other, but also to all who are not indifferent to the fate of the company in which they work.
All people with burning eyes dedicated ...
introduction
Word of mouth, backed by capabilities of the Internet, is already working. Talk on the web about you or your brand is already underway. Financial losses from inactivity and non-participation in the conversation will be very difficult to measure. Andy calls to action and offers a simple, quick and competent guidance. * Time reading - about 3 hours (time for me to think about speed reading, because it took longer).
This book will open your eyes to what you have always known that this knowledge, finally, you have earned. Best of all, after the book I want to move on, there are many practical issues that I want to solve. Such as the automation of collecting opinions about you, your brand, product, picture book. That's what you are, for example, the use and use at all? Maybe Google Alerts, can be something more specialized? Datasift? Buzzware?
Quote
"Every customer - your potential speaker"
usefulness
1. You will learn that sundress marketing is the most effective form of marketing on the basis of return on invested capital (almost zero cost and a large influx of customers).
2. You will learn what motivates people to talk about certain things, and about the motivations that trigger sundresses marketing.
3. You learn what constitutes marketing sundresses (speakers + threads + tools + participation + tracking).
4. How fortunate to invest in the future of $ 8 per hour.
5. How to come up with a new theme that people will pick up and will pass on to their friends.
6. What is passive sundresses marketing and how it helps to increase sales.
7. What is a pure index support.
8. Meet many successful examples of life and get tips that you can apply right now (str.83-84).
* It is noticed the improvement of brain activity and increase in the coefficient generating useful ideas during and after reading the book :)
Extras. materials
Additional materials and worksheets from the book can be found on a special website dedicated to the book - wordofmouthbook.com
Reminder that was supposed to be at the very beginning
"Solving problems - the most powerful marketing technique at your disposal"
"Word of marketing," Andy Sernovits
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