REVIEW: "Rules Kawasaki. Strict guidelines for those who want to leave the competition behind "
Books / / December 19, 2019
Typically, the name of the book you understand and for whom it is, and about what. It also requires additional information. So, you can congratulate Guy that his books people read simply because he wrote them. For those who are more pristalen I will explain, for whom it can be useful and why the spread of these people is so great.
Guy Kawasaki
Guy Kawasaki - one of the earliest Apple employees, engaged in the past Macintosh marketing the founder of the concept of "evangelism", the author of 9 books and, to date, a successful businessman and venture investor.
Overall, the book is written for managers, for the CEO and those who orbit rotates close to the CEO. This is not just a book but a brief guide just about everything. All that during the work concerned himself Guy, as he wrote in his blog.
It is gratifying that often in the text you see not only the bare information, but also his philosophical thoughts on the topic, as well as the frequent quotations from his mother.
When entrepreneurs are asking for my opinion about their ideas, I usually offer them two options - honest or "comfortable." Most choose an honest answer and usually thank me for it. That's an honest answer helps them to learn something new, even if not in the most pleasant way.
The book is recommended to get to the office library: some chapters will be useful to professionals quite different: there is a chapter for people who pitches write; for those who work with clients; separate part of the marketing department; and there are chapters that will be useful to anyone who works with people (about bastards and podlizyvanie).
From the book you will find information on how to please a blogger, before it become a great moderator at a conference on how to conduct Demo cool and before how to get investments your project. What it was helpful and pochiatt about evangelism from the man who coined the term, as well as about shmuzing, well-written presentations and much more. In any case you will find in the book material that will help you in your work and send the brain and the hands in the right direction.
If you are going to open a business in the field of information technologies (and not only), then this book will be for you a gold mine of ideas and tips, as well as the sobering shower, which will lead you to life, if it is necessary, because Guy - is the person who evaluates the project by a group of players called "Investors." Guy is not just an investor, he is a successful investor, which means that through the gigantic flow of proposals with new cool project he keeps out really cool.
"Rules Kawasaki. Strict guidelines for those who want to leave competitors behind, "Guy Kawasaki
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