The copywriter library: books that are worth reading

1. "Write, reduces" Maxim Ilyahov and Lyudmila Sarychev

If you have time to read only one book, take this. She learned to write accessible, succinctly and concisely on clear examples. And this knowledge will be useful and professional authors, and those who do at least something to write - that is, everything.

However, if you have a good journalism education, you are unlikely to learn anything new, just in most cases, according to the authors nodded. But the book is still recommend to friends.

After reading do not rush thoughtlessly cut textsTransforming them into an incoherent jumble of words. The main thing - and this is said by the authors themselves - before you write and cut, think about what you get.

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2. "Mastery of the presentation," Alexei Kapterev

Generally, the book teaches us to create high-quality presentations. But for the people who write it will be no less useful. Take into service that will come in handy when dealing with an audience with the help of letters.

Text - this is the same performance, stand-up, presentation, only in a more limited means of expression. But you also need to be able to structure their thoughts, to seize the reader's attention and hold it from the beginning to the end of the story.

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3. "The author, paper, scissors," Nikolai Kononov

The book consists of 14 lessons and consistently taught to put words in texts like and will be apparent to the reader. It reveals the different formats: articles, Slogans, longridy, essays, memoirs. Thanks to a good structure, the publication lays out ideas on the shelves and responds to the main questions the writers.

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4. "How to write so that you trust," Joel and Kenneth Rouman Rafaelson

In his book, Kenneth Rouman and Joel Rafaelson revealed the basic principles of successful writing, paid special attention to business correspondence and speechwriting, shared their experience of drawing up plans and reports, as well as give advice on creating an effective summary.

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5. "Speed ​​reading" Peter Kamp

Experience of any author is not infinite, so when searching for information he has to shovel a lot of sources. Work will go much faster if you increase the read speed, not losing as understanding. These skills and helps to master the book Peter Kampa.

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6. "Writing is easy: how to compose texts, without waiting for inspiration," Olga Solomatina

The Book of Olga Solomatina - a kind of textbook for journalists and copywritersAnd all the theoretical knowledge you will be able to fix with the help of practical exercises. After reading the book, you get rid of the fear of a "clean slate", fill up their knowledge of practical stylistics, learn a lot about the journalistic genres.

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7. "How to become a popular author" Catherine Inozemtsev

In pursuit of excellent texts, which will be useful to the reader, and like the editor, it is necessary to think about themselves. The book teaches how to make your publication form personal brand.

Good reputation of the author, and expert in your industry will come in handy when you decide to go to the next level and earn more. In addition, a personal brand takes you into the field of view hedhanterov, so the work itself will find you.

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8. "Copywriting: How not to eat dog", Dmitry Cat

Dmitry Cat, copywriter education and approach marketer will tell you how to create a simple, but effective advertising texts. Despite the fact that the book is mainly for those involved in the writing of selling texts for themselves will find something useful and those who simply wish leads blog.

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9. "On Writing," Stephen King

We can not say that the whole book consists entirely of tips. There are many lyrical digressions, read that, however, easy and fun - it's Stephen King. But practical recommendations that gives the author, is enough to change your approach to the texts.

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10. "Treasure for the copywriter. Technology creating exciting texts ", Elina Slobodyaniuk

In his book Elina Slobodyaniuk shares techniques of creating effective texts: how to come up with excellent headlines like and what literary techniques and means of artistic expression use. In addition, the author pays attention to and editing of texts.

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11. "Letters Language", Allan and Barbara Pease

The authors specialize in the psychology of communication and talk in the book how to make text-effective in terms of impact on the reader. For a better understanding of the story is provided with examples.

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12. "Genius to order", Marc Levy

Marc Levy will tell you how to write text when it is not written, and the time is running out, write a list of ideas for a product, when the head climb some templates, and you just can not think of anything new. You will learn many interesting things about the technology Free writing and much will be less likely to face creative stupor.

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13. "How to write convincing," Gerald Graff and Cathy Birkenstein

The authors focus on the scientific and popular writings, but their advice will be useful to all those who in their texts uses a lot of references to the research and process a large amount of information. Work will no longer be boring, and texts - is unclear.

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14. "Rice storm", Michael Mikalko

They say there is no such hackneyed theme that could not be hit again. This book will help hone the technique of fighting and over and over again to find in the usual vulnerabilities that will submit information urgently and outside the box.

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15. Layfhaker. 55 bright ideas to improve yourself and your life

If you earn texts, then you know that you simply do not have time to wait for inspiration. The customer or the editor will not wait for you to visit the muse, so you must learn to manage their resources, personal pump productivity and make the last jump, when power is almost gone.

It is written in hundreds of books. Authors Layfhakera read these books, tried to imagine tips and choose the best of them.

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