REVIEW: Dan Ariely "Positive irrationality"

An interesting mix of statistics and psychology, a kind of "Freakonomics" in the world of human behavior. Interesting book for those who like to intelligently read about yourself.

«positive irrationality"- this is the second book by Dan Ariely, a continuation of his" predictable irrationality ". However, you can immediately reassure fans of sequential read - books perfectly perceived separateness and with each other almost unrelated. But at the same time I want to scold a little, "Mann, Ivanov and Ferber" - they stuck to my favorite stuffed zakladochku nasty business card advertising, and even so, that it can not untie. Nightmare of course. I also want to say thanks for the new large format, in this format are released all the new editions, including "Superfrikonomika" (which we already written) And "Irreplaceable" (which you will soon read).

Book pleasantly pleased wealth of examples and presentation, but a little tired - sometimes Dan embarks on a lengthy meditation on the essence of various processes in the human psyche. I recommend the book to anyone who likes psychology, he wants to learn more about why an acquaintance with the girls through the Internet does not work, and countdown reduces pain sensitivity why emotional experience important material purchases, and a reward to be deserved.

Interestingly, in general - esteem. Books on psychology are rarely bad, and this - very good.

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