15 books for those who want to create a dream team and succeed in business

Layfhaker and publishing "Bombora" selected the best books on how to run their business and succeed in it. Search for them online and in bookstores with the label "Select Layfhakera". They only work tips and true stories of entrepreneurs.

1. "Eaters of time. How to get rid of unnecessary work themselves and employees, "Alexander Friedman

This book is called "the Bible of a manager." Author, business coach and expert on regular management, insists that in order to effectively lead a team, you must first learn to control themselves. And in order to increase the results, it is not necessary to be "heroic manager," and make yourself and your employees to work harder and harder.

Is much more effective to soberly assess the resources to analyze your own style of management, understand their strengths and weaknesses. And reveal hronofagi - organizational errors that make you and your team loose your time and do extra work. The book is useful to managers at all levels.

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2. "Strong. Business rules for Netflix », Patty McCord

Netflix - strimingovy giant, which has moreNetflix - Statistics & Facts 150 million subscribers worldwide. Former HR-director of the company - Patty McCord - tells how she managed to create a strong team, based on the principle of absolute honesty. Featuring real cases, it teaches to look for talented employees and retain them not only high pay, but interesting work.

McCord says that the management model, which were effective in the XX century in the XXI no longer work. She believes that employees should openly express his opinion on any subject, be thumbs downAnd share any ideas. And managers, in turn, is "open access to himself," to encourage questions, discussions and debates. It is this corporate culture, according to the author of the book, leads to higher productivity and profits.

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3. «Alibaba. The history of the world of climbing, "Duncan Clark

Alibaba - a global marketplace, which make for the yearalibaba Statistics the purchase of more than 600 million people. Jack Ma, the founder of the corporation Alibaba Group, uniting AliExpress.com, Taobao.com, Alipay and other platforms, is considered one of the most mysterious businessmen in the world.

Author of the book - his close friend. He wrote an insider story about how the company was created and how it has become a leader in online reteyla. And in this story, he does not just recite facts but also charges the readers of energy shares with them the principles of Jack Ma. For success stories can be skeptical, but those whose business is related to internet trade, will find this book interesting ideas and a large portion of inspiration.

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4. "Sales Department of the capture market," Mikhail Grebenyuk

The first book is useful to managers who want to create a department sales and manage them effectively. But it can be useful and line employees, vendors wishing to improve their performance. The author has been creating turnkey systems sales and in recommendations relies on the real Russian experience.

It tells how to choose a commercial model, build trust with customers and develop a personal approach. A more shares ideas to improve the conversion and ready scripts for cold and warm calls. In addition, in the book there are practical tasks, which may make the reader's nervous, but definitely will raise his sales skills.

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5. "Pay yourself first. Turn your business into a machine that produces money, "Mike Mikalovits

Once the author of nearly went bankrupt and this caused him to revise his views on the management of the business. He realized that a successful company not only brings in money - it should be predictable revenue. Therefore Mikalovits Mike created a system that will help small business owners get out of debt, get regular income and multiply it.

The book outlines a step by step plan with a variety of real-world examples. It will help businesses avoid bankruptcy and build a business that will make moneyRather than stress.

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6. "Sincere service. How to motivate employees to make the customer is more than enough. Even when the boss is not looking, "Maxim Nedyakin

Customers choose those companies that sincerely, but not under the rules want to help them. But this can not be achieved stringent guidelines, fines and dictatorship. Sincerity - this is not about scripts and rules, and about the relationship between people. The author, an expert on the construction of service organizations, talks about how to create a truly customer-centric company.

He shares the basic rules for creating high-quality service, says about the tools for improvement, helping to solve the most pressing problems and challenges. Book - a must-have for anyone who develops customer-service: the managers of different levels, managers who directly communicate with customers, service providers and business coaches.

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7. "CA. How to find your target audience and become a magnet for it, "Tom Vanderbilt

Clearly define their target audience almost the first advice that give Business School and consultants. After all, an understanding of who you are selling your product will do it effectively. The author does not just talk about how to define their target audience. Based on the research data, it tells how to anticipate the tastes of potential customers and even control them.

This knowledge will help the entrepreneurs to adjust their product under the client's preferences and so many steps to circumvent its competitors.

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8. "Sold shoes. The history of Nike, told by its founder, "Phil Knight

There are no detailed instructions and step by step plan on how to create a company with an annual turnover of $ 30 billion. On the pages of the book, Phil Knight, "the man behind the check Nike», simply shares his story - honest and very inspiring.

At the beginning of the way the author and the main character could not scrape together the money for Adidas running shoes and took his father's $ 50 to trade Japanese footwear. And the end you already know: Nike has become the world famous brand. Readers say that the book has become their manual on how to build your business. But Phil Knight says not only that - he talks about life, family, and travel. And he does it franklyIronic and friendly.

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9. "The types of leaders. Determine to find an approach to achieve its "Archie Brown

Historian and political scientist, University of Oxford Professor Archie Brown analyzed the character the most prominent political leaders - including Joseph Stalin, Winston Churchill, Mao Zedong and others.

He founded his own typology - that readers can analyze to what heads of the type they are. And yet to identify its strengths and weaknesses and try to avoid mistakes in the management, who once admitted Democrats, dictators and revolutionaries.

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10. "How does Google», Eric Schmidt, Jonathan Rosenberg

Google - one of the most successful technology companies. Its value exceeds $ 50 billion, and in offices around the world work more than 45 000 people. former top managers of Google talk about what principles enabled the company to be successful, such as the abandonment of traditional management models and create a comfortable working environment.

They share the secrets of how to attract and retain talent, how to create a strong corporate culture, how to make important decisions. The book can be useful to entrepreneurs who want to succeed or simply to get a dose of motivation and inspiration.

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11. "Six breakthrough training disciplines. How to transform the training and development in the business results, "Roy W. H. Pollock, Andrew Mackay. Jefferson W. Calhoun Wick

The company's success is largely determines the ability of its employees to acquire new knowledge. Therefore, leaders are constantly asking how to get a return on training and not have to spend money for nothing. The authors build a whole system, which will allow businesses to take a fresh look at the corporate training. Make it not just a duty, and the value and assistant in solving specific problems.

Guidelines and case studies, which the reader will find here will help to make learning effective - the results were improved, and the company grew. The book can be useful to entrepreneurs, managers, employees HR-departments and corporate training.

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12. "Drivers of growth. As medium-sized company to become a giant, "Nikolay Molchanov

Business consultant Nikolay Molchanov interesting, easy and without water talks about how to scale the business, increase revenue, launch new products and win new markets.

The book is clearly structured, written in simple language, it contains many diagrams and examples. No empty ranting - only accessible and understandable tools, united in a step by step plan. It helps entrepreneurs to adjust the positioning of your product, set up the sales funnel and take the company to the next level.

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13. "Like Coca-Cola won the world. 101 successful cases of international brand, "Giles Lurie

An inspiring book for entrepreneurs and those who are just planning Start your own bissnes. The author has collected the history of many successful brands - such as Chanel number 5, KFC, Coca-Cola and others. Stories submitted concise and exciting of them to learn how to appear "Louboutin" as invented your Pinterest, the secret of the success of Coca-Cola and other giants. At the end of each chapter there is a short summary and homework, which will consider the strategy for the future start-up or eliminate the weaknesses in the existing ones.

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14. "Design thinking. All the tools in one book, "Oliver Kempkens

On how it is employed to cope with the problems, determine whether he will be able to come to the desired results. Design Thinking - method for solving business problems based on creativity, it is used by many international and Russian companies. It allows you to create cool innovative products that solve problems not in theory, but in practice - with the help of models, and test iterations.

The book provides a comprehensive overview of the tools for the application of design thinking in business. The author tells how generate ideasTo conduct competitive analysis, organize brainstorming and prototyping of future product. In addition, offers games and exercises for the development of creativity. The book is useful to business owners, project managers, team leaders and anyone who wants to create and launch a successful product.

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15. "Leaders eat last: how to create a dream team," Simon Synek

In order for an employee to perform well at work, he should feel secure - so says the author, business coach and speaker Simon Synek. This idea is based on human physiology data, its hormonal status, if he stress, It can not solve the problem of intellectual and creative.

To create a staff "circle of safety", the head has to "have the last," that is to show employees that he cares more about them than about himself. The book tells how to build a team in a warm, trusting and productive atmosphere, and explains why many bosses do not succeed.

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