Increasing the efficiency of lead generation and sales funnels - free course from the Russian School of Management, training 16 hours, Date: December 7, 2023.
Miscellaneous / / December 09, 2023
Russian School of Management (RSU) is a federal-level business school that offers quality education for both business and specialists of various levels - from beginners to top managers. The business school catalog contains more than 1,500 educational programs in 20 areas of knowledge to solve any practical business problem.
RSHU combines the traditions of classical Russian education and modern trends in Edtech. Over the course of 20 years, it has earned a reputation as a reliable business school.
Advantages of studying at RSHU:
- License for educational activities No. 029045.
- Many formats: face-to-face, remote and corporate.
- Professional retraining programs at the Russian Staff of Management were developed based on
database of professional standards and qualification requirements approved by the Ministry of Labor
RF.
- The school is in the TOP 5 of the RBC ranking in terms of the number of MBA graduates.
- International quality certificate ISO 9001.
- Member of RABO and AMBA.
- Constant updating of training programs.
- Flexible prices and regular discounts.
- Documents based on the results of training in the sample established by the state.
Marketing analyst with experience in managing large projects using digital marketing.
Experience in building sales systems and end-to-end analytics in the B2B and B2C areas
Candidate of Economic Sciences
Certified specialist in Yandex metrics and Google Analitics, Yandex Direct and Google AdWords, 1C Bitrix, Bitrix 24, Roistat, Calibri. Yandex training expert
Certified Quality Management System Auditor;
Gives a refresher course at the Netherlands Institute of Marketing (NIMA) in Russia
CRM marketing: data-driven solutions
• Digital Marketing. CRM strategy.
• CRM marketing. Customer retention.
• Tools and retention strategies in CRM marketing. Disadvantages of CRM marketing.
• Customer segmentation.
• Lead scoring.
• RFM analysis.
• Client avatar.
• CJM cards.
• Sales funnels.
• Review of the functions of CRM systems in comparison with Bitrix 24, Amo CRM, Megaplan.
• What should a CRM system be like?
Web analytics
• Analytics basics.
• End-to-end analytics. Basic concepts.
• KPIs in end-to-end analytics.
• Multi-channel and associated sequences.
• Attribution models.
• Cohort analysis.
• Types of end-to-end analytics. Services.
• Predictive analytics. Services.
• Analytics department in the company. Stages and methods of sales analysis. Errors in implementing end-to-end analytics.
• How to easily analyze online sales.
• How to easily analyze off-line sales.