Mini MBA: Human Resources Management - free course from the Russian School of Management, training 250 hours, Date: September 9, 2022.

Ph.D., consultant on management, training and personnel development. Has practical experience in the development and implementation of HR technologies in retail business.

Business coach, consultant on sales management and personal effectiveness. Managing Partner, Head of Projects Department

HR strategy of the company. Audit. Analytics. Automation of business processes
• Development and implementation of HR strategy: HR director: role, competencies, functions. Key trends in personnel management until 2020. Choosing an HR strategy based on the company's business strategy. The influence of the socio-economic environment.
• HR audit: a view of your function from the “customer’s” side: Technologies and methods of express assessment. Comprehensive diagnostics of the personnel management system. Adjustment of the HR system after the audit.
• HR analytics: Goals and objectives. Satisfaction, loyalty and involvement are indicators of effective implementation of HR strategy. Pyramid of indicators. Reference values ​​and benchmarking. Review of key metrics. Return on investment in personnel. Labor market monitoring: balance of material and non-material motivation, risks of underpayment and overpayment of employees.
• HR department business processes and their automation: Strategic and tactical level processes. Principles and levels of regulation of HR processes: “Policies”, “Regulations”, “Procedures”, “Instructions”. Selection of business processes and selection of software for automation.

Budgeting for personnel costs
• The concept of budgeting, HR budget.
• Types of budgets, basic techniques and methods of budgeting.
• Types of costs (expenses) of the company.
• HR budget: local, functional.
• Classification and number of personnel, labor standards.
• Classification of personnel into categories and groups.
• List and average number of personnel.
• Labor rationing, examples of labor intensity calculations in personnel work.
• Formation of the payroll budget.
• Composition of labor costs.
• Payroll planning methods: traditional, direct, normative, by analogy.
• Examples of FZP calculations using different methods.
• Planning bonuses in the payroll fund.
• Formation of a budget for personnel selection and adaptation, training and development.
• Composition of costs for personnel search and adaptation.
• Planning of selection costs using traditional and direct methods.
• The procedure for forming a budget for personnel training and development.
• Examples of budget formation for personnel training and development using different methods.
• Analysis and justification of expenses, defense of the draft budget.
• Planning expenses for corporate benefits and events.
• Justification of payroll expenses using factor analysis.
• Examples of cost calculations based on factors causing budget deviations.
• Budgeting of personnel costs.
• The concept of budgeting.
• Classification and number of personnel, labor standards.
• Formation of the wage budget - payroll.
• Formation of a budget for personnel selection and adaptation, training and development.
• Analysis and justification of expenses, defense of the draft budget.

Self-motivation. Mobilization of resources. Implementation of plans without procrastination
• Self-motivation.
• Goals, dreams, lifestyle.
• Focusing and mobilizing resources.
• We carry out our plans without procrastination.
• My situation.

New time management
• Why don't we manage to do everything we want?
• Convenient plan – what it is and how to draw it up.
• Realistic planning techniques.
• Planning large tasks and projects.
• Prioritization.
• Uniform progress and tasks that cannot be reached.
• Protecting your plan and dealing with emergency situations.
• Team time management.
• Procrastination and working on tasks that you don’t want to do.
• Creation of a time management system with electronic planners.

Leader and team
• What is the meaning of Leadership.
• The Leader's Path.
• How to develop leadership qualities.
• Power and influence of the Leader.
• Leader's personal effectiveness.
• How to stay on track.
• Leader and team.
• Systematic view of the team.
• Team management styles.
• Improving the efficiency of teams.
• Motivating employees and teams.

Leader and employees
• What does a Leader need for effective management.
• Purposefulness and result orientation.
• Forecasting and planning.
• Control and self-control.
• Making decisions.
• Problem solving.
• Delegation.
• Communication with employees.
• Development of employee potential.

Business system
• Attention management.
• Intellectual capital management.
• Resource balance.
• Strategy.
• Modern company design.
• VUCA world and requirements for companies.
• Systems and structures.
• Resource-target modeling.
• Management.
• Smart management in the digital world.
• Uncertainty and its impact on management.

Systems design
• Complexity management tools.
• 3 useful analysis tools.
• Method of scientific search for solutions to problems.
• Matrix of tools for designing control systems.
• Development of a value proposition.
• Digital transformation of business.
• Digital transformation team.
• Digital maturity scale.
• Competencies of top managers.
• Digital transformation technologies.

Marketing system and opportunity search
• Marketing functions. The evolution of marketing thought. Formation of value.
• Modern marketing: strategy, tactics, trends.
• Marketing management.
• Working with marketing information. Calculation of market capacity.
• Concentration index. Expert methods. Low-budget ways to analyze the market.
• Marketing research. Objectives of the task. Implementation specifics.
• WEB analytics. End-to-end analytics.
• Marketing research scenario. Construction of CJM.
• Algorithm for developing a new product. Generation of ideas. Design thinking.
• Blue ocean strategy. Value innovation. Innovative business models.

Creating and promoting value
• Positioning. Points of differentiation. Positioning niches.
• Positioning: algorithm for generating and constructing a map.
• Branding: development algorithm and identity.
• Naming. Name development. Registration of trademarks in the Russian Federation.
• Brand design. Packaging is a brand differentiation strategy. Brand KPIs.
• Brand strategy. Growth in the value of private label (private label). Brand portfolio optimization.
• Methods of setting prices. Psychology of price. Dynamic pricing.
• Strategy and tactics in communications. Algorithm for developing creative and media strategy.
• Integrated Internet marketing. Internet marketing tools.

Human Resource Management Strategy
• Human capital of the company. HR function audit.
• HR strategy.
• HR analytics.
• Personnel cost management: budget formation.
• Personnel cost management: cost optimization methods.
• Corporate culture of the company.
• Organizational change management: development / preparation for implementation.
• Organizational change management: dealing with resistance/maintaining change.
• Personnel marketing. Employer value proposition.
• Promotion of the HR brand when working with different generations of employees.

Key technologies in the field of human resource management
• Competency model.
• Personel assessment.
• Recruitment.
• Personnel adaptation. Mentoring.
• Personnel training and development.
• Theories of motivation.
• System of material motivation.
• Fixed part of remuneration. Grading.
• Variable part of remuneration. Management by objectives.
• Internal research into the state of human resources.

Financial instruments for increasing efficiency
• Budgeting as an effective technology for company management.
• Unit economics as a basis for financial modeling.
• Determining the profit zone when scaling a business.
• Identification of infrastructural limitations of the business development model.
• Forecasting business performance based on the budget of income and expenses.
• Formation of a balanced business development plan based on the cash flow budget.
• Formation of investment policy based on CFS indicators.
• Forecasting the need for resources and possible sources of business financing based on the forecast balance.
• Internal business assessment based on three key methods. Application of terminal value to increase business value.
• Business valuation based on economic added value.

Construction of a financial management system. Analysis of investment projects and risk management
• Practical application of existing reporting systems for company management tasks.
• Fundamental analysis of the company. Dashboard of operational analysis of the company.
• Key methods for diagnosing the financial condition of a business: historical, vertical, plan-fact.
• Increased efficiency through identification of immobilized assets. Asset turnover.
• Methodology for making management decisions based on the analysis of indicators of the cash cycle model.
• Performance analysis based on the financial results statement.
• Methodology for a comprehensive analysis of factors affecting the efficiency of operating activities.
• Key success factors when analyzing internal and external investment projects.
• Risk management as the basis of a business management system. Creating a risk matrix. Risk management methods.
• Analysis of the sensitivity of investment projects based on risk management and development of project implementation scenarios.

Flexible project management in business
• The place of flexible design approaches in business. Product Development, Customer Development and Lean Startup.
• Business model of the project and business.
• MVP. A minimally working product to find a solution.
• Pivot: when and how a decision or strategy should be changed.
• Agile in project management. Popularity of different Agile approaches.
• Scrum. The concept of Sprint. Roles in Scrum.
• Team members. Functions and required skills.
• Documents in the project: Product backlog. Sprint backlog. Burndown chart.
• Processes: Sprint planning, review and retrospective. Scrum meeting.
• Implementation of Scrum. Problems and solutions.

Classic or “planned” approach to projects
• 5-phase project life cycle. Participants and their roles according to PMBoK.
• Effective project launch. Stakeholder requirements and Charter.
• Project content. Hierarchical work structure (WBS).
• Calculation of task durations and project schedules.
• Calculation of the cost of work and the project budget.
• Risk identification and mitigation.
• Project execution management.
• Control of project deadlines, budget and content.
• Change management system.
• Project reporting. Project closure and lessons learned.