Johnny Ive recently visited the London Design Museum, where he gave a very interesting interview. In it, he talked about creating Apple Watch, education, how the Apple design department and much more. We chose the most interesting facts and share them with you.
About Apple Watch design
Wrist - it's a wonderful place to another device. We created the Apple Watch is very long. We made prototype, and then tried to make it smaller. Then cheaper. Better, more useful. One of the biggest problems was the fact that we did not want to wear the same device. Each had different tastes and we did something never done before - presented a huge range of different models.
About iPhone design
We hate their phones. And it was great motivation. We believe in what we can create a better product. We spent 99% of their time digging into the guts of the iPhone and trying to put all the elements that are not making it at the same time more and more massive.
On his team
From the moment I made the procession of the team, no it did not leave. And it's a small problem, because I can not afford to hire new people, no matter how they were not experts. I am of the opinion that the design team should not be very large. We have 17 or 18 people and I do not see any reason to increase the staff.
About the design philosophy of Apple
We do not want to do something different from the others, in order to just be like everyone. I can now go to the campus and to start doing something completely new and different. It is not too difficult. What it is really difficult - to do this good product. If the result of our work at least 1% does not suit us, we will either stop or try to make it perfect.
About the biggest problem designers
The biggest problem - time to recognize that the created product is bad and you need to do all over again. The first time was getting scared because of wasted huge sums of money. Then we have got used to the team and even stopped to discuss money. Although, it seems to me that they are still discussing them behind my back.
About how design has changed since the days of the student's Quince
Skills remained about the same. Being a designer is now harder than ever before. Apple comes in so many designers who almost can not do anything. All due to the fact that the design of the school may be 4 years to teach you 3D design, but during that time you do not do anything in practice.
(via)