How to become a collector - course 7920 rubles. from Synchronization, training, Date: December 4, 2023.

Who is a collector

1 lecture
1 interview

We understand how and why to collect art

It is pleasant and honorable to be a collector. But before you buy artists' work, it is important to understand why you need it. In the first block of the course, we will figure out what motivates collectors and look at different strategies to make it easier for you to find yours.

Introductory video
Getting to know the lecturers and course structure

Collecting Strategies
We are inspired by the examples of famous collectors, understand the goals and motivations and think through the concept of our collection
Lecture given by: Tata Timofeeva, art historian, lecturer, blogger, curator

Interview with a collector
Interview hero: David Yakobashvili, collector, founder of the Sobranie museum

Where to buy

5 lectures
3 interviews

Getting to know the art market and different types of sellers

Any collector is first and foremost a buyer, so it is important not only to love art, but also to be able to navigate the market. In this block of the course, we will look at how the modern art market works and look at four purchasing options: directly from the artist, in a gallery, at an auction and at an art fair.

How the art market works
We assess the scale of the market, look at the best-selling segments and get to know the key players
Lecture given by: Tata Timofeeva, art historian, lecturer, blogger, curator

Where to buy: artists
We find out why art cannot always be purchased directly, and analyze the pros and cons of such a purchase
Lecture given by: Egor Altman, collector, founder of Altmans Gallery, expert in the field of international art

Interview with the artist
Hero: David Gerstein, artist

Where to buy: galleries
Let's figure out what the benefits of buying from a gallery can be and select suitable sites
Lecture given by: Egor Altman, collector, founder of Altmans Gallery, expert in the field of international art

Where to buy: auctions
We get to know trustworthy auction houses and learn how to bid
Lecture given by: Egor Altman, collector, founder of Altmans Gallery, expert in the field of international art

Interview with an auction house employee
Heroine: Alina Davey, senior director of private collections at Sotheby's auction house

Where to buy: art fairs
We add the most important events in the art industry to our calendar and decide whether we will just watch or try to buy something
Lecture given by: Egor Altman, collector, founder of Altmans Gallery, expert in the field of international art

Interview with an art fair employee
Hero: Nikolay Palazhchenko, representative of the Art Basel art fair in Russia, the Baltic countries and the CIS; curator of the Faculty of Art Management and Gallery Business at RMA Business School

What to buy

3 lectures

We are looking for the best available work in different market segments

The most important skill for a collector is the ability to choose the most significant, promising and worthy works from everything that the art market offers. In this block of the course we will go through different eras and figure out which niches and specific artists deserve attention.

What to buy: old masters
We take a closer look at the “little Dutch” and hunt for Rembrandt’s engravings
Lecture given by: Tata Timofeeva, art historian, lecturer, blogger, curator

What to buy: impressionists and modernists
Let's figure out what to do if you like Monet, but don't have a hundred million dollars for him yet
Lecture given by: Yulia Vorotyntseva, art historian, curator

What to buy: post-war and contemporary art
We try not to drown in the diversity of the market and make a successful bet
Lecture given by: Yulia Vorotyntseva, art historian, curator

How to evaluate

2 lectures

Learning to distinguish “good” art from “bad”

How do you know that this is a worthy thing worth investing in? In this block of the course, we will figure out what affects the cost of art objects and how to identify a promising artist.

How to Appreciate Classic Art
Let's get acquainted with the algorithm that will help in evaluating antique works
Lecture given by: Tata Timofeeva, art historian, lecturer, blogger, curator

How to evaluate contemporary art
We are trying to predict what will stand the test of time and increase in price
Lecture given by: Yulia Vorotyntseva, art historian, curator

What to do next

1 interview

Making a plan for the future

Buying a piece of art is just the beginning. You still have many important nuances to think about. How to transport work? Where to store the collection? What is important to know about taxes and customs duties? In the final block of the course, we will talk a little about applied issues and legal nuances, and then we will help you draw up a plan for your next steps in collecting.

Interview with an expert
Hero: Alexander Zaretsky, General Director of the ART-Courier company

Final video
Parting words from lecturers