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PR manager from PRT - free course from Skillbox, training, date: December 5, 2023.
Miscellaneous / / December 07, 2023
For newcomers to PR
You will learn how to build brand communications, work with the media and select opinion leaders. Gain practical experience that will help you find a job. The best students of the course will be given an internship at PRT.
Marketers and content managers
You will learn how to evaluate the effectiveness of SMM and PR communications. Expand your qualifications and you can earn more.
Journalists
Learn to create and adapt content for social networks, work with influencers, analyze brand competitors and communication channels. You can quickly retrain as a PR manager.
Modern PR and competencies of a PR manager
You will evaluate your skills using a competency map, highlighting your strengths and weaknesses.
Brand identity. Brand and its components
You will learn how to determine brand value and create a portrait of your target audience.
Analysis of brand communication on social networks
You will figure out how to evaluate the effectiveness of social networks and analyze the work of a brand manager.
Creation and adaptation of content for social networks
You will learn how to create content for social networks: choose a content strategy, apply storytelling, use live videos, memes, vlogs and other types of content. Learn how to promote posts after publication.
Working with the media
You will learn how to create content and distribute it for free in the media, launch special projects with the media, and budget for them. You will understand how to evaluate the effectiveness of working with the media.
Creation and adaptation of content for media
You will learn how to come up with news stories, prepare press releases, pitch letters and edit PR texts.
Influencer marketing and opinion leaders
You will learn to work with opinion leaders: select and write technical specifications for them, handle objections, evaluate the effectiveness of integrations.
Content creation for bloggers
You will learn how to write selling texts for social networks and create technical specifications for blogger posts.
Event
You will understand how to organize and promote PR events, work with speakers, and invite interested participants.
Anti-crisis PR
You will learn how to work during a crisis: create an anti-crisis plan, organize the work of a team, write messages for key people, interact with the media.
Analytics for PR manager and performance assessment
You will understand how to evaluate and predict the effectiveness of PR communications in relation to the campaign budget.
Preparation and defense of a creative proposal for PR promotion of the brand
You will learn how to prepare creative proposals, select promotion channels, draw up estimates and work with contractors.
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