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Call center operator - free course from the Russian School of Management, training, date: December 3, 2023.
Miscellaneous / / December 06, 2023
Do you want to know how to organize your work to promote your product and communicate with potential clients? Do you need to master modern telesales tools? Do you want to learn how to work with client objections and bring even complex transactions to completion? The Call Center Operator practical course can solve these problems.
During the training you will learn:
— How to reach the right employee during a cold call.
— How to attract attention to a product or service.
— How to successfully schedule an appointment.
— How to make a presentation, focusing on the benefits for the client.
— Where to start a cold call so you don’t hang up.
— How to write a cold email so that it gets answered.
— How to increase the conversion of leads and incoming calls.
B2B sales expert. Co-owner of an IT service for sales automation. Implemented 107 sales development projects with growth from 4% to 325%.
Search for clients. Cold calls
• Search. How to collect a client base in a couple of days, the development of which will take at least a couple of months?
• Processing of incoming leads and calls.
• Analysis of lead generation channels, optimization and launch of new ones.
• Active search, formation and initial development of client bases.
• Targeted activities.
• Cold calls. How to get through the secretary in seven out of ten calls and set up a meeting with the decision maker?
• Preparing for cold calls - self-tuning. Client as business, Client as people.
• Cold calling script concept. Business card tool.
• Basic needs of decision makers.
• Techniques and tricks for passing the secretary.
• How to start a conversation with a decision maker without hanging up.
• Tips for dealing with excuses during cold calls (“There are suppliers”, “Nothing needed”, “Send an offer”, etc.).
• Methods for setting up a meeting with decision makers.
Identification of needs, presentation, commercial proposal
• Identifying needs. How to help a client understand what he wants, even if he doesn’t know about it himself?
• Classical method - fifteen basic questions.
• Development of hypotheses of client needs that are significant and interesting to us.
• Identification of supplier selection criteria.
• Producing a presentation. How to tell about your product so that everyone wants it?
• Three-level model of advantage formation.
• The Five Cs of any presentation.
• Laws of persuasion.
• Working with supplier selection criteria when discussing a proposal.
• Argumentation map.
• Formation of CP. How to make a sellable CP?
• KP goal and strategy.
• Rules for an ideal CP.
• Standard methods for drawing up CP.
Basics of business etiquette and business communications
• Business etiquette: concept and meaning.
• Components of business etiquette.
• External image of a business person.
• Nonverbal language of communication and interpersonal space.
• Rules of business communication.
• Organization of various types of business meetings.
• Office hospitality.
• Telephone and mobile etiquette.
• General rules of business correspondence.
• Language and style of business writing.
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