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SMM strategist: promotion and analytics in social networks - course 20,000 rubles. from Teachline, training 1 month, Date December 3, 2023.
Miscellaneous / / December 06, 2023
We teach Internet technologies
Take online training, gain new skills in internet marketing, or master a new digital profession with us.
TeachLine is a distance education training center. We have more than 30 courses on the use of Internet technologies in marketing. Our teachers are TexTerra specialists, we provide practice on real projects, and prepare letters of recommendation after graduation.
Victoria worked for 3 years at the TeachLine training center as a course leader and producer. Currently he is the leading SMM strategist at TexTerra. Specializes in creating a strategy for promoting brands on social networks and selecting suitable marketing tools. He knows how to present a brand so that people will buy from it.
Anastasia is a teacher by training and worked at a school for 2 years, and now leads a fairly active internal corporate life at TexTerra: she conducts trainings, tutorials, and lectures at the TeachLine training center. As an SMM strategist, he analyzes SMM projects and develops promotion strategies on social networks.
Block 1. Data collection and strategy development.
Lecture 1. Components of the strategy. What is an SMM strategy? Client briefing. Goals and objectives. SMM strategies. Components of the strategy. Application of strategy. Communication with the customer.
Lecture 2. Project statistics. Project data analysis: social networks. Project data analysis: Yandex. Metrics. Where to get data on target audience.
Lecture 3. Competitor analysis. Search and selection of competitors. Services for competitor analysis. Conclusions and adjustments to the strategy.
Lecture 1. Content strategy. Content audit on all platforms. Account concept. Content plan. Content format performance metrics. What, in addition to texts, is important to consider in a content strategy.
Lecture 2. Advertising strategy. Analysis of advertising channels. Analysis of advertising campaigns and their optimization. Working with bloggers and tracking performance. Growth points of advertising channels.
Lecture 3. Communication strategy. Selecting Tone of voice. The influence of TOV on promotion. Metrics for tracking the effectiveness of a communication strategy.
Block 3. Design in strategy.
Where to start with a visual strategy. Brand book and guideline. What is a mood board? Services for creating a moodboard and choosing a color palette. The influence of design on brand promotion strategy in social networks.
Block 4. Drawing up an SMM strategy and performance analytics.
Lecture 1. Drawing up an SMM strategy. Creating an SMM strategy. KPI and sales in SMM. Scenarios for the development of social networks.
Lecture 2. Performance analytics. Analytics tools. Performance metrics. Social networks and web analytics. How to understand when it’s time to adjust or change your strategy.
SMM manager
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Become a social media branding specialist. Learn to develop a strategy from scratch, use news channels and generate ideas for viral content. In practice, master the visual architecture of content, preparing texts for social networks and drawing up a content plan. Learn to find clients, work with clients and successfully close deals. You can start without experience, and find your first job after 9 months of training.
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