Product development - course RUB 32,990. from Specialist, training 24 academic hours, date of May 20, 2023.

Product development is the process of creating a new product or service with the goal of bringing it to market. This is the fastest growing market niche, especially during the post-pandemic times. To achieve success in the current realities, it is important to be able not only to create and constantly improve products and services, but also to bring them to the market specifically for prepared, “warmed-up” clients who already want to get your product.

A competent product developer is in demand in any company at any time, regardless of what products or services the business provides. On hh.ru you can find about 4,500 vacancies that require knowledge and skills in the field of product development.

Specialists with this knowledge and skills are in great demand in the labor market. Most of the graduates of our courses make a successful career, since certificates and diplomas from the “Specialist” training center are a sign of quality.

Will I be able to obtain the knowledge necessary for employment through classes at the “Specialist”?

Yes. You will be able to:
• Create in-demand products, having previously pinpointed the needs and requests in the market, identify the USP of each product, and competently present them to customers.
• Segment the target audience according to the product line, draw up portraits of the target audience and formulate customer desires, and then create products that can satisfy these desires.
• Analyze competitors and strategy effectiveness using analytics systems.
• Develop a basic product marketing strategy and create effective marketing campaigns.
• Develop an ecosystem of a marketing campaign to launch a product on the market, calculate the effectiveness of promotion channels.
• Refine and improve the product without interruption in relation to other processes.
• Organize team work, work using agile methodology, develop a project concept and delegate tasks.

The practical part of the course includes solving current business problems. The course program includes homework and knowledge control in the form of testing. After successful completion of training, you receive prestigious documents that confirm your professionalism and suitability for your chosen profession.
Start your career with new knowledge and skills! Become a product development specialist with our course!

You will learn:
- create in-demand products, having previously pinpointed the needs and demands in the market;
- create customer desires - and then create products that can satisfy these desires;
- draw up portraits of the target audience;
- segment target audience by product line and even individual product features;
- analyze competitors;
- develop a basic product marketing strategy;
- identify the USP of each product/feature and present them competently to clients;
- create effective marketing campaigns;
- develop a marketing campaign ecosystem to bring the product to market;
- analyze the effectiveness of the strategy using analytics systems;
- refine and improve the product without interruption relative to other processes;
- calculate the effectiveness of promotion channels;
- organize work in a team;
- work according to agile methodology;
- develop a project concept and delegate tasks.