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Marketing in the restaurant business - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 06, 2023
Internet marketers
You will understand the specifics of the restaurant business and deepen your knowledge of offline marketing. Learn to analyze and improve your promotion strategy and be able to provide advice to restaurateurs.
Offline marketers
Master digital promotion tools and understand how to include them in the marketing mix. You will become an expert in a new field and can start a career in HoReCa.
For restaurant business owners
You will understand how to effectively promote a restaurant using social networks, digital advertising and local marketing. You will attract new clients and earn more.
The role of marketing strategy in the restaurant business
Learn the specifics of a restaurant marketing strategy. You will understand what makes up a strong restaurant brand. Learn to analyze competitors, audiences and select effective methods of communication.
Branding and visual communication
You will understand how to create visual communication layouts: brand book and style guide. Get acquainted with the basic rules for creating recognizable communication. You will be able to formulate the USP and concept of the establishment. You will understand how to analyze the effectiveness of communication.
Local Marketing
Learn to use local marketing tools and evaluate their effectiveness. You will understand how to create and use a map of a trading territory.
Digital marketing
Learn how to audit a website and optimize it to get traffic and visitors. Learn to work with geoservices and review sites. You will understand how to use chatbots to communicate with clients.
SMM
You will understand how to make a restaurant’s social networks lively and interesting. Learn what content to create to attract visitors. Learn to take photos and videos to promote your restaurant.
CRM and loyalty program
Learn how to choose a CRM system and use it to evaluate marketing effectiveness. You will understand how to develop a loyalty program to attract customers and win their loyalty.
Personal brand of a restaurateur
You will understand how the personality of a restaurateur influences the popularity of the establishment. You will understand where to start working on your personal brand. Learn how to avoid mistakes when promoting it.
Graduation project. Audit and optimization of marketing strategy for a restaurant
You will conduct a comprehensive analysis of the restaurant's marketing strategy. Evaluate digital promotion, visual communication, local marketing. Suggest improvements and create an action plan to attract visitors. You will develop a new loyalty program concept or refine an existing one. Give recommendations for promotion and choose a suitable CRM system.
Yulia Smoltsova
30.08.2022 G.
Yandex
I bought the course “Marketing in the Restaurant Business” and it turned out to be just water. I already have a marketing degree and after listening to part of the course I didn’t learn anything new at all. When purchasing the course, I assumed that there would be a deeper dive into the restaurant business, some interesting live examples, but in the end the information would be as primitive as possible. I am disappointed.
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