Promotion on VKontakte - free course from Teachline, training, Date: December 5, 2023.
Miscellaneous / / December 06, 2023
Social networks are the most active and rapidly developing platforms for attracting customers. VKontakte promotion specialists are creating the marketing of tomorrow here and now
We do not guarantee that immediately after completing the course you will start earning 2-3 times more than any of the your acquaintances, but, having gained experience, it is quite possible to apply for work with highly paid projects
After each module there is a knowledge test.
Module 1. Basics of promotion. We teach you to identify direct and indirect competitors, analyze your target audience and its features, develop a USP and promotion strategy.
Lecture 1. Getting to know the site
Lecture 2. Where to start promoting
Lecture 3. Analysis and segmentation of target audience
Module 2. Community design. We talk about the basics of community design, study the main elements of communities, widgets, and administration programs. Services to help.
Lecture 1. Community Design Basics
Lecture 2. Widgets and administration programs
Lecture 3. Visual design
Module 3. Community content. We analyze content formats, learn to write bright and engaging texts for posts and advertisements, develop a content plan and media plan.
Lecture 1. Strategy, concept and content plan
Lecture 2. Where and how many posts to publish
Lecture 3. Feed content formats
Lecture 4. Content formats for advertising
Lecture 5. Expertise
Lecture 6. Editing and fact checking
Webinar 1. Stories on VKontakte. Pros and cons of the format. How stories help promote VKontakte. What are we seeing now and what are the forecasts for the development of the format. Possibilities and types of content in stories. Creation of stories. Ideas for publications. Advertising in stories. A selection of applications for working with stories.
Webinar 2. Promotion in clips on VKontakte. What are clips on VK and what are their prospects? Who is suitable for promotion in Clips? How to create content and get into recommendations. Ways to engage the audience. Personal brand promotion. Business promotion.
Module 4. All ways to promote the community. Free and paid promotion. We teach you how to set up targeted advertising, look for sites for guest posting and seeding.
Lecture 1. Free promotion
Lecture 2. Paid promotion
Lecture 3. Crops and guest accommodations
Lecture 4. Targeted advertising
Lecture 5. Analytics of results and effectiveness of strategy
Webinar 3. How to launch advertising on VKontakte in 2022. Advertising account capabilities. Principles of attracting clients on VKontakte. How to attract subscribers using targeted advertising. Goals and strategy for launching advertising campaigns. Instructions for advertising on VKontakte: the process from goal to analysis of results. Let's set up an advertising campaign together with an expert.