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Marketing management in medical organizations - course 225,000 rubles. from HSE, training 4 months, Date of March 13, 2023.
Miscellaneous / / December 06, 2023
Additional professional education programs are practice-oriented and allow you to develop in a shorter period of time (from several weeks to two years) acquire a new profession, acquire current professional and managerial competencies or expand your knowledge in a particular subject areas.
The following are allowed to master additional professional programs:
- Persons with secondary vocational and (or) higher education;
- Persons receiving secondary vocational and (or) higher education.
Learning Objectives
1 Move to a new level of professional development
2 Meet the rapidly changing demands of the market and social environment
3 Become a successful business manager
4 Satisfy educational needs in various fields of economics, science, culture and art
Further education programs
Advanced training programs
Increasing professional level within the framework of existing qualifications and (or) improving and (or) obtaining new competence necessary for professional activities
- From 16 academic hours
- Certificate of advanced training
- For persons who have (or are completing) higher or secondary vocational education
Professional retraining programs
To obtain the competencies necessary to perform a new type of professional activity
- From 250 academic hours
- Diploma of professional retraining, with the right to conduct new professional activities
- For persons who have (or are completing) higher or secondary vocational education
Professional retraining programs to obtain additional qualifications
- For persons who have or are receiving higher or secondary vocational education and at least 3 years of work experience in a managerial position
Professional retraining programs to obtain additional qualifications in the field of management “Master of Business Administration” (MBA - Master of Business Administration)", including for senior managers (EMBA - Executive Master of Business Administration)
- From 2040 academic hours
- Diploma of professional retraining, with additional qualification “Master of Business Administration”
Professional retraining programs to obtain additional qualifications in a specific professional field "Master in...", including for senior managers (Executive Master in…)
- From 2040 academic hours
- Diploma of professional retraining, with additional qualifications
Doctor of... programs
Professional retraining programs to obtain additional qualifications for professional degrees, in particular Doctor business administration (DBA - Doctor of Business Administration), Doctor of Law (Doctor of Law), Doctor of Education (Doctor of Education) and others degrees
- From 2040 academic hours
- Diploma of professional retraining, awarding a professional degree
- For persons with higher professional education and at least 5 years of work experience in a managerial position
Professional activity
She began her career in marketing and communications in 2010 at the Department of Trade and Services of the Moscow Government.
From 2011 to May 2019, she worked at the AutoSpetsCenter Group of Companies, one of the largest players in the Moscow auto retail industry (27 car dealerships, 15 global brands, turnover over $1 billion. in year). The last position held within the holding was Director of the Marketing and Advertising Department of the group of companies.
From 2019 to May 2021, Director of the Marketing and Advertising Department of the Mother and Child Group of Companies. The company is a leader in the market of private medical services in the field of women's and children's health.
Since May 2021, together with a partner, he is the creator of the marketing bureau “aKademik”.
Teaching activities
Since 2017, lecturer at the MGIMO School of Business.
In 2017-2018, she took part in the Q-Marketing corporate training to train marketing and communications specialists at Mercedes-Benz dealership centers in Russia.
Since 2020, teacher and author of the course “Strategic Marketing. C-management truck" for the commercial vehicle segment of Mercedes-Benz Russia.
Since 2020, he has been teaching the subject “Corporate Communications and Brand Reputation Management” in the course “Marketing and Brand Management” at the BHSAD.
Awards
Included in the “Register of the Best Marketers in Russia” according to ACAR and the results of the National Business Communications Award.
Training. The program volume is 144 hours. The program is aimed at studying industrial and B2B marketing: its features, strategies and tactics, and also operational tasks of marketing departments of industrial enterprises and enterprises operating in markets B2B.
Product marketing is marketing of the 21st century. It is used by world market sharks, regional companies and even single businessmen. It is a set of omnichannel marketing activities, which involves presenting a product specifically to its target consumers, as accurately, openly and clearly as possible.
You will learn how to launch video projects. Find out where to look for performers for productions and guests for releases. You will understand how to attract viewers and monetize content.
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