Investment project manager - free course from the Russian School of Management, training, date: December 2, 2023.

Ph.D., Staff consultant to the Moscow Government on optimization of business processes and development of IT infrastructure.

Ph.D., expert practitioner in the field of marketing and strategy, certified business coach. Associate Professor of the Department of Management at the Graduate School of Business of Moscow State University.

Business broker, consultant, expert on purchase and sale transactions of small and medium-sized businesses. Successfully completed more than 48 business sales transactions.

Modeling in business: business and financial models
• Business plan/business model.
• Osterwalder's business model.
• Application of simulation.
• Project risk analysis.
• Project presentation structure.

Business analysis: key users, questions, reporting forms. Profit and efficiency analysis
• Business analysis: key users, questions, reporting forms. Profit and efficiency analysis
• Cash flow and efficiency analysis
• Types of analysis and their applicability. Key indicators of profitability and profitability
• Indicators used to analyze the market, customers and business processes
• Personnel analysis. Analysis of the Cost-Volume-Profit relationship (C-V-P analysis)

Marketing assessment of new ideas and business projects
• NPD, R&D.
• Idea management. Methods for creating new products. Growth models.
• Benchmarking. Types of benchmarking. Why is it important to analyze not only your market?
• Competitive intelligence. Effective methods of competitive intelligence.
• Market analysis. Market capacity assessment. Potential and actual market capacity.
• Using Internet services to analyze the market and competitive environment.
• Analysis using the “5 forces of M. Porter” method.
• New Product. Development stages.
• Marketing protection of the product. Registration.
• Blue Ocean Strategy, Innovative Business Models. Search and creation of new market segments. Four Action Model. Packham's method.
• Portfolio analysis. How to fit a new product into the company's existing portfolio of products and services.
• Workshops.

Justification and evaluation of investment projects
• Introduction to investment analysis.
• Project time frame.
• Time value of money.
• Return on investment, determination of the project discount rate.
• Procedure for evaluating investment initiatives.
• Strategic rationale for the project.
• Project implementation plan as the basis of the financial model.
• Indicators of economic efficiency of the project.
• Sources of financing and their impact on project performance.
• Analysis of project risks, making decisions on investments taking into account risks.

Business value management and valuation of small and medium-sized businesses in Russia

• The concept of business value. Definition. The concept of cost-based management. Basic concepts.
• Eighteen factors for creating and increasing business value for Russian small and medium-sized businesses.
• Business valuation. Income, cost and comparative approaches to business valuation. Assessment methods within each approach.
• Specifics of company valuation in Russia
• Typical reasons for selling a business. Psychology of a business seller as an important factor in negotiations.
• Sale of a business as one of the stages of the company's strategy.
• Procedure for selling a business. Expertise of business as a subject of sale. Pre-sale preparation. Search for a buyer. How to search and find a business buyer? Types of buyers. Channels of communication with customers - advertising, direct sales, etc. Preparing for the deal. Deal.
• Legal registration of purchase and sale transactions for small and medium-sized businesses. Financial settlements within the framework of purchase and sale transactions of small and medium-sized businesses.