Cursonator - free course from Teachline, training 9 video lectures, Date: December 5, 2023.

The “Cursonator” program is a step-by-step instruction of 10 lectures on creating and promoting your course.

Creating the ideal product and finding the target audience. We research competitors and identify promising niches for online courses. We create a portrait of the target audience. Choose a format: course, intensive, marathon or webinar. We analyze when you need to involve experts, where to look for them, and how to negotiate. We create a course program.

Competitor analysis. Competitor analysis: why is it needed, how to correctly identify competitors, where to look for them. 3 blocks for competitor analysis

Finance and accounting. We set the price for the course. We accept payments legally. We choose a taxation system: individual entrepreneur or self-employment. We keep track of profits.

Landing page creation. What are landing pages and what are they for? We study the work of landing pages. We choose the optimal method for creating a landing page.

Landing text. We create strong texts for landing pages that sell. Techniques for maintaining attention on a landing page. Tips and lifehacks.

Technical part. Choose a training format: offline or online. Selecting services for conducting lectures. We are exploring Teachbase - a platform for organizing distance learning. Setting up OBS.

Promotion of courses. Audience segmentation. Elements of information delivery. Ways to promote courses. The importance of developing a landing page. Working with advertising. Working with influencers. Content funnels and webinar funnels. Targeted advertising strategy. Advertising offices. Analysis of advertising effectiveness.

Working with leads.We form a portrait of an ideal sales manager. We study the algorithm for working with clients. We close customer objections. Working with the sales table.

Analysis of results. We keep reports: how to calculate all the indicators, and what needs to be calculated every day. We improve conversions and calculate the break-even point. Let’s figure out what to do if the course doesn’t work: close it or tighten it up.