Micro MBA. Marketing - free course from the Russian School of Management, training, date: December 5, 2023.
Miscellaneous / / December 05, 2023
Russian School of Management (RSU) is a federal-level business school that offers quality education for both business and specialists of various levels - from beginners to top managers. The business school catalog contains more than 1,500 educational programs in 20 areas of knowledge to solve any practical business problem.
RSHU combines the traditions of classical Russian education and modern trends in Edtech. Over the course of 20 years, it has earned a reputation as a reliable business school.
Advantages of studying at RSHU:
- License for educational activities No. 029045.
- Many formats: face-to-face, remote and corporate.
- Professional retraining programs at the Russian Staff of Management were developed based on
database of professional standards and qualification requirements approved by the Ministry of Labor
RF.
- The school is in the TOP 5 of the RBC ranking in terms of the number of MBA graduates.
- International quality certificate ISO 9001.
- Member of RABO and AMBA.
- Constant updating of training programs.
- Flexible prices and regular discounts.
- Documents based on the results of training in the sample established by the state.
Ph.D., expert practitioner in the field of marketing and strategy, certified business coach. Associate Professor of the Department of Management at the Graduate School of Business of Moscow State University.
Marketing system and opportunity search
• Marketing functions. The evolution of marketing thought. Formation of value.
• Modern marketing: strategy, tactics, trends.
• Marketing management.
• Working with marketing information. Calculation of market capacity.
• Concentration index. Expert methods. Low-budget ways to analyze the market.
• Marketing research. Objectives of the task. Implementation specifics.
• WEB analytics. End-to-end analytics.
• Marketing research scenario. Construction of CJM.
• Algorithm for developing a new product. Generation of ideas. Design thinking.
• Blue ocean strategy. Value innovation. Innovative business models.
Creating and promoting value
• Positioning. Points of differentiation. Positioning niches.
• Positioning: algorithm for generating and constructing a map.
• Branding: development algorithm and identity.
• Naming. Name development. Registration of trademarks in the Russian Federation.
• Brand design. Packaging is a brand differentiation strategy. Brand KPIs.
• Brand strategy. Growth in the value of private label (private label). Brand portfolio optimization.
• Methods of setting prices. Psychology of price. Dynamic pricing.
• Strategy and tactics in communications. Algorithm for developing creative and media strategy.
• Integrated Internet marketing. Internet marketing tools.
Duration and format of training: 16 academic hours in person or online. In conditions when companies set a course to reduce costs, the issue of optimizing wages arises one of the first. In such a situation, it is especially important to comply with all the requirements of labor legislation, which can be further adjusted during a crisis. No less important is the formation of new systems for calculating the fixed and variable parts of wages and the adoption of specific KPIs, a revision of the system of benefits and non-material motivation of employees. The seminar will be useful to HR managers, chief accountants, labor law specialists and corporate lawyers, managers and business owners.
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