Reputation management and marketing - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 05, 2023
Small business owners
Improve your brand reputation and increase sales. Learn to deal with negativity without resorting to the help of marketers. Increase your average company rating on review sites.
PR managers, marketers, SMM specialists
Learn to track mentions of your brand and respond correctly to both positive and negative reviews. Increase customer loyalty to the brand. You will be able to work with review sites. Learn an in-demand skill and increase your income.
Founder and director of Sidorin Lab, Reputation Lab, LIMUR and Reputation House (Hong Kong)
CEO and founder of Sidorin Lab. Head of the Department of Internet Technologies, MFPU Synergy. Founder of the LIMUR training center and the reputation management project Reputation lab. Participated in the CERN CMS LHC project (Compact Muon Solenoid at the Large Hadron Collider at CERN, Switzerland) in Geneva. Dmitry is the author of courses for students at MIPT and Moscow State University. Business coach of the year 2014 in Russia and nominee for the Ernst and Young award "Entrepreneur of the Year 2016"
Founder and director of Sidorin Lab, Reputation Lab, LIMUR and Reputation House (Hong Kong)
Reputation management expert, author of books. Worked with Sportmaster, Utkonos, Novikobank, L’Occitane, Biglion, SELA and Gazprom-Media
Basic Concepts
You will learn what place reputation plays in marketing and how to improve it online. Learn to evaluate a company’s reputation based on information in search results and mentions on review sites. You will understand how to work with review exchanges and freelancers.
Working with negativity
Learn to quickly find negativity about a company and quickly respond to it. You will understand in which cases you need a response on behalf of the brand, and in which - from a third-party user. You will be able to recognize bots and respond to trolling correctly. Learn how to develop a strategy for dealing with negativity.
Generating positive results in search engines
You will understand where and what content you need to publish so that the results are positive for the brand. Find out in what cases you cannot delete negative content and what this can lead to.
Working with bloggers
You will be able to select influencers, evaluate them and set tasks for them. You will learn about the possible risks of cooperation with bloggers and understand how to deal with negativity in case of unsuccessful integration.
Monitoring
Master manual and automatic monitoring. You can select paid and free tools for various tasks. Get acquainted with services for checking bloggers and increasing behavioral factors.
Working with clients. Team management
You will understand which specialists need to be involved in work with reputation. You will learn how to assemble a team on your own and where to look for strong professionals. Learn to assign tasks to employees.
Working with review sites
You will learn how to get good ratings on the largest review sites, marketplaces and geoservices. You will be able to improve the average rating of the company and earn the trust of new clients.
Personal reputation
Learn to manage the reputation of public figures and repel information attacks. You can work with the reputation of celebrities or politicians. You will learn how to improve your own reputation and create a positive image of the entire company.
Graduation project. Brand reputation assessment
You will select a company and conduct an audit of its current reputation in the market. You will develop a strategy that will increase the number of positive mentions of the brand and help attract a loyal audience.