Museum marketing - course 10,000 rubles. from Russian Economic University named after. G.V. Plekhanov, training 2 weeks, date December 2, 2023.

As a result of mastering the program, students should:

Know:
· About marketing and its tools, adapted for museum activities;
· About different generations and their characteristics;
· About new trends in museum marketing.

Be able to:
· Develop programs depending on the target audience;
· Apply SWOT analysis in museum practice.

Own:
· Marketing tools.

The form of education is correspondence with the use of distance learning technologies. Study from anywhere in the world.

Benefits of studying under the program

• Competitive advantage in the labor market with a certificate from REU. G.V. Plekhanov, the leading economic university in Russia.
• System of discounts and step-by-step payment for training.
• A flexible lesson schedule allows you to study even taking into account business trips and busy work.

How to proceed

Requirements for students
Persons who have or are receiving higher/secondary vocational education are allowed to complete the program

Documents for admission
A copy of a diploma of higher or secondary vocational education with an attachment or a certificate from the place of study (for students)

The program is designed for museum employees. As a result of this program, students will become familiar with marketing tools for attracting visitors to the museum. They will gain new knowledge on working with different age categories in the museum. Learn about new trends.

Introduction to Marketing (4 hours)
Howe-Strauss Generation Theory (4 hours)
New technologies to attract visitors to the museum (4 hours)
Features of implementation in museum practice (2 hours)
Final certification (2 hours)