Producing online courses - free course from Skillbox, training, Date: November 29, 2023.

Selecting a project for the course
Get to know the EdTech market and the profession of online course producer. You will analyze his competencies and evaluate your skills using the skill card. Decide what project you will work on during the course.

Market analysis before launching the course
Create a hypothesis for your online course. Based on it, you research the target audience, market and competitors. Formulate a unique selling proposition.

Search for course authors. Mistakes when working with authors, speakers and partners
You will understand how and where to look for course authors, and by what criteria you should choose them. You will learn how to successfully interact with partners and program speakers. Learn to schedule your work on the course.

Creating a product concept
Define the concept of an online course. Set a task for the methodologist to develop it. You will understand what information he needs to work on the program efficiently. Study the principles and algorithm for compiling a training track.

Development of the program structure. Homework Design
You will learn how to formulate the goals and results of a training program and check that they have been achieved. Consider different educational models. Learn how to build program logic. Study Bloom's taxonomy. Create a large-block structure for your course. Consider different types of practice assignments and master the tools for creating them.

Analysis of course quality, implementation of improvements
You will understand by what performance criteria you can evaluate the course. Learn how to analyze content, motivate students to give feedback, identify areas of growth, and implement improvements. Conduct an audit of your project.

LMS: GetCourse, iSpring, CORE, Equio
Get to know different learning management systems (LMS) and learn how they work. Choose an LMS for your project and download the first materials. You will learn how to set up mailings, payments, and metrics to check the success of the course.

Filming the course and equipment for filming
You will understand how to organize filming of the course. Explore different shooting formats and be able to select the one you need to suit your course goals. Learn to look for references and locations for filming. Learn the principles of working with light in the studio.

Introduction to EdTech Marketing
Find out the features of promoting online products on the market. Study user acquisition funnels. You will understand what advertising tools to use at different stages of lead generation.

Landing pages. Targeted advertising
You will understand what a landing page and a lead magnet are and at what stage of the funnel it is best to use them. You will understand what mechanics increase landing page conversion and how to work with the audience collected from lead magnets. Study the principles of targeting and advertising accounts in social networks. You will be able to develop a full-fledged advertising campaign: from strategy and preparation of advertisements to work at auctions.

SMM
You will learn what algorithms social networks use and how to stimulate sales through them. Understand the types of content and tone of voice, learn how to create a content plan. You will be able to create texts and visuals using convenient online tools. Learn the mechanics of promoting communities and understand how to gain your first subscribers. You will be able to analyze the indicators and effectiveness of SMM.

Email Marketing
Understand how email marketing helps drive sales and attract customers. Compose the first letter for your users and send it to the Unisender email newsletter service. Learn to segment your target audience and check the activity of your contact database. Learn what Open Rate, Click Rate and conversion of subscription pages are. You will be able to evaluate the effectiveness of your mailing and optimize your work.

Bonus module. Brand marketing
Learn the ins and outs of brand marketing for online products. You will learn how to package a personal or school brand and build a strategy for its promotion. You will be able to track the reputation of the product and correctly work with negative and positive feedback.

Preparing for the webinar
You will learn step by step how to prepare for a webinar: from selecting a topic and an expert to timing and sending out emails and reminders. Learn the architecture of a webinar funnel. Based on the results of the module, you will create: the structure of the webinar landing page, technical specifications for creating a funnel and a chain of letters for your audience - from the moment of registration for the webinar until payment for your course.

Bonus module. Video conferencing and webinar platforms
Learn how to broadcast live. Explore the types of webinars and streaming platforms. You will understand how to organize interaction in groups during a live broadcast, how to work with chats and comments in webinar rooms.

Sales and analysis of launch results
Once you understand how the sales department is structured, you will be able to correctly assign tasks to it and accept the work of sales managers based on certain indicators. Learn to use CRM and process orders from the webinar.

Development of a financial model and project implementation plan
You will conduct market capacity research and create a financial model for your course. Calculate unit economics. Draw up a project schedule - from the development stage to the graduation of the first wave of students.

Bonus module. Digital simplification and innovation in education
Learn how to track EdTech trends. Learn to automate routine tasks. You will be able to machine transcribe lectures, create articles using neural networks, and use a translator plugin. Learn about the benefits of VR technologies in training.