Steve Jobs and the cover of the first issue of Macworld

Cover of the first issue Macworld actually it became legendary. But it was not easy to do. At a conference in honor of the 30th anniversary of the Macintosh, Bannel David, the founder of the Macworld, He told the story ofHow he managed to get on the cover of the first issue of Apple founder Steve Jobs.

After just a few weeks after the photo was taken, Steve Jobs abruptly changed his mind. He no longer wanted to be on the cover.

David Bannelu had no choice but to resort to the oldest lie in the publishing industry - said that the number is already in print.

"This is one of the most important moments of my career," - says Bannel with the audience gathered at the Flint Center in Cupertino, to celebrate the anniversary of the Mac. "I told Steve that it was too late. Magazines have given to the press, to print them right at this moment, as we speak, and nothing can be done about it, "- in fact, it was far from it.

Mac - are not the only one who has recently celebrated the 30th anniversary. Macworld also accepts congratulations, since the first issue was published on the same day as the first Mac. "On a day when Steve introduced the Macintosh to the public, we are here (Flint Center, where the presentation of the first Mac) presented our first issue. It was a truly unforgettable experience "- says Bannel.

Jobs from the beginning did not want to appear on the cover: "Make this photo was our main objective. How could we let our stunning magazine the day with the release of Macintosh, if the cover was not Steve Jobs? It is unthinkable. " Macworld team had a long time to persuade Steve before he gave his consent.

Jobs said that he does not have time for a photo shoot, so that everything was ready well before his arrival-so, to take the picture as quickly as possible. To install lighting and set the camera even used the "double." Thus, Jobs could just go, take place, stand up a minute and leave.

Of course, when Jobs came in, everything turned out all wrong. He immediately did not like what he saw. "The first thing he looked at the monitors - Bannel recalls - and he did not like the images on them." They are, of course, had to be changed urgently.

Then, when it's time to take pictures, the photographer shouted Jobs Will Mosgruvu: "Look, take a picture of this!" And showed him the middle finger. Jobs continued to mock Mosgruvom, asking: "You must be one of those photographers that make hundreds of photos, hoping that one of them will be more or less than normal?"

In the end, Bannel still get a photo of Steve Jobs. However, it was the first and last time Jobs posed for the cover of Macworld.

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(via)