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Personal brand of an athlete - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 04, 2023
Anyone who wants to work in the sports industry
You will understand the specifics of developing a personal brand in sports. Learn to work with the media, social networks and shape the image of an athlete. You can start a career in your dream industry.
For athletes
Master the techniques of personal promotion through different channels. Learn to attract sponsors, monetize your brand, and get a new source of income outside of sports.
PR specialists, marketers
You will understand sports marketing techniques and learn how to work with sponsors. You will be able to change your direction of work and build a career in the sports industry.
Master of Sports of international class in motorsports. Winner of the 2015 FIM Women's Cross-Country Rally World Cup. The first Russian woman at the Dakar Rally.
Introductory module
Find out what a personal brand is and why it is needed. You will understand what an image is and what it consists of.
Market and target audience analysis
Learn to find the relationship between a sport and a market niche. You will be able to find an approach to different audiences.
Formation of your uniqueness
Learn how to position a brand and develop commercial proposals for sponsors. Learn how to come up with ideas to build your personal brand.
Personal brand development plan
You will understand how to draw up a personal brand development plan to meet global trends.
We realize our plans: we form an image
Consider communication as an element of image. Learn to convey your imagined image visually and verbally.
Tools for scaling your personal brand
Learn to promote your personal brand on social networks. You will understand how to establish contacts, make friends with journalists and photographers, and get into their databases.
Team
You will learn how to competently form a team, find partners to promote your brand and scale it.
Sponsorship in sports
Learn to determine the value of your personal brand. You can search for sponsors through different channels. You will learn how to reach the right person in a large company.
Psychology of sponsorship
You will understand the types of companies to cooperate with and understand what service to offer them.
Development of a sponsorship proposal
Learn to develop a package of documents to attract sponsors.
Monetization of a personal brand outside of sports
You will learn how to find options for earning money outside of sports activities, and you will understand what other sources of income are suitable for an athlete.
Correct positioning of a fitness trainer
You will understand how to increase customer loyalty with the help of an impressive appearance and competent positioning of yourself. Master coaching etiquette and learn to present yourself as an expert.
Monetization of a personal brand of a fitness instructor
Learn how to build a strong personal brand. Learn to use various online platforms to increase your popularity.
Graduation project
Development of a sponsorship package. You will develop an action plan to attract sponsorship investment in your project.
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