24/12/2021
0
Views
Profession SMM specialist - free course from Skillbox, training, Date: November 26, 2023.
Miscellaneous / / December 04, 2023
In 2022, the usual promotion channels have disappeared or become much more expensive. But marketing with big budgets has an alternative. You can advertise your business for free — using a blog, email newsletter or reviews in the brand card.
The Russian audience actively uses the Internet and social networks - it is possible to attract their attention without investing in advertising. The goal of the course: to give you up-to-date tools and skills so that you can promote your business or help a customer without a budget.
You will learn the most current free tools for online promotion. Learn to promote your business on all popular platforms, including VKontakte, Telegram and Yandex. Zene.
We have collected the most effective tools for promoting a business without investment.
You don't have to dive deep into marketing. You will receive enough knowledge and skills to independently launch a successful VKontakte page, blog on Yandex. Zen, Telegram channel or email newsletter.
Webinars and practice based on real cases 84 videos 8 practical tasks await you
Promotion without a budget
Find out what business problems are solved by online promotion. Explore free channels and tools. You will understand what results an internet marketer is responsible for and what needs to be set up before launching advertising.
Choosing positioning for the audience
You will understand how to analyze your competitors and differentiate yourself from them. Learn to create user profiles and CJM, segment your audience. You will be able to formulate a unique selling proposition for each segment of the target audience.
Promotion on VKontakte
Find out what audience and what advertising opportunities are on VKontakte. Learn how to design a community: from cover to content. Get to know popular content formats. You will understand how to attract an audience and get statistics on promotion.
We create a content plan and posts for VKontakte
Learn to write good posts taking into account the interests of the audience and the style of the brand. You will understand how to create a content plan, make it interesting and varied.
Promotion in Telegram
Find out if Telegram really has the smartest audience. You will understand how to create and monetize a channel. Learn to write posts and choose affiliate channels for advertising.
Promotion using email newsletters
Learn how to build a database of email addresses using lead magnets and pop-ups. Learn to segment your audience so that clients feel a personal approach and receive only useful emails.
Create a letter using the constructor
You will learn how to quickly assemble a letter with a design using a special constructor. Get acquainted with the basics of web design. Learn how to set up basic metrics in email marketing.
Working with reviews: increasing your reputation
You will understand how to collect customer reviews from geoservices and aggregator sites and draw the right conclusions from them. Learn to work with negativity and improve your brand’s reputation on the Internet.
We create and monetize a blog in Yandex. Zene
You will learn how to create and publish on Yandex. Zen article, gallery, stories and videos. Get acquainted with the site's recommendation algorithm. Learn to make money from your blog.
Learning to write texts for a blog
Learn to find original blog topics and create a content plan. You will understand what the text should be so that it is not only read to the end, but also interested in the product being promoted.
We evaluate the results of promotion
Master the basics of analytics in Yandex. Metrica and Google Analytics. Learn to create reports for each audience segment, geography and other parameters. You will be able to draw the right conclusions from the information received.
Final project. Promotion plan
You will create a plan for no-budget promotion on VKontakte, Telegram, Yandex. Zena and through email newsletters. You can prepare a project according to the Skillbox brief, for a real customer or for your own business.
Subscribe
YOU MIGHT ALSO LIKE
