Marketing communications - course 20,000 rub. from Russian Economic University named after. G.V. Plekhanov, training 3 weeks, Date: December 1, 2023.

Content features of the program:

The program covers various aspects of market communications: psychology of influence, psychology of sales, game interaction with contact audience, winning the attention of potential consumers using social networks, creating databases using mobile technologies. Study of the traditional elements of the marketing communications mix (advertising, public relations, direct marketing, sales promotion and personal sales), as well as methods aimed at identifying and managing “points of contact”, will make it possible to model purchasing behavior and regulate demand.

Training technologies:
Case-studies, trainings, computer simulations, design work, webinars, master classes.

Benefits of studying under the program

• Certificate of graduation from a prestigious economic university in Russia;
• Communication with business practitioners to exchange experience and partnership, participation in master classes;
• Small groups allow you to work through all the questions of the listeners and pay attention to everyone;
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• A flexible lesson schedule allows you to study even taking into account business trips and busy work;
• When conducting full-time training, classes are held in the center of Moscow: within walking distance from Serpukhovskaya metro station and Paveletskaya metro station.

How to proceed

Requirements for students
Persons with secondary vocational and/or higher education are allowed to complete the program

Documents for admission
A copy of a diploma of higher or secondary vocational education with an attachment or a certificate from the place of study (for students)
Passport: 1 spread (photo), 2 spread (registration)
SNILS

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Nevostruev Pyotr Yurievich

5

courses

Ph.D., associate professor, entrepreneur. Participated in more than 50 marketing studies in the IT, transport, education, and foodtech markets. Current tracker of acceleration programs. Specializes in Startup Marketing, Digital Marketing, including Mobile Application Marketing, Customer Development, Design Thinking, Marketing Research.