Marketplace manager: extended course - course 76,800 rub. from Netology, training 7 months, Date: August 21, 2023.

Miscellaneous / by admin / December 04, 2023

According to the Association of Internet Retail Companies, in the first quarter of 2022, 59% more online purchases were made in Russia than last year. The growth driver is marketplaces, and with their development, the demand for specialists coordinating the work of stores is growing.

The marketplace manager works with such platforms as Ozon, Wildberries, Lamoda and SberMegaMarket. It ensures product promotion and sales growth.

For beginners who want to change their profession
Get the necessary knowledge to start in the profession and understand where to look for clients. You will be able to get a paid internship after training

For small business owners and representatives
Learn to understand the platform interface and operating features. You will be able to independently enter the marketplace, promote products and build logistics

Internet marketers looking for new promotion channels
You will practice placing and promoting products on marketplaces. Expand your knowledge in analytics and open new platforms
for traffic and sales growth

instagram viewer

Head of RPC department, Husky Digital

Teaches the discipline “Effective Enterprise: Process Management, Procurement, Tenders”

Classes are held 2 times a week from 19:30 to 21:00 Moscow time. For comfortable learning, you will need about 10 hours a week for lectures and practical assignments.

Module 1

Dive into the basics of being a marketplace manager and create a strategy for promoting your project.

Start on marketplaces 7 hours of theory 5 hours of practice

Find out who a marketplace manager is, what he should be able to do and what employers expect from him. You will understand which niches are most in demand and with which products it is better to go to the market. You will learn what documents are required for work and how to determine the appropriate type of logistics.

- Features of the profession of marketplace manager

- Choosing your niche and product to sell

- Legal documents, EDI, permitting documents, markings

- Logistics and packaging

Review of popular sites 10 hours of theory 5 hours of practice

You will learn the features of marketplaces: Ozon, Yandex Market, Lamoda, Wildberries, AliExpress, SberMegaMarket, Tmall. You can choose suitable sites for your project and start working with them. Receive checklists for connecting to sites: registration, drawing up an agreement, filling out an account.

- Ozon

- Yandex Market

- Wildberries, SberMegaMarket, Lamoda

- AliExpress, Тmall

Basic work with content on sites 10 hours of theory 4 hours of practice

Find out what content needs to be prepared for placement on the marketplace. You will understand how to draw up technical specifications for contractors to create texts, videos, photos, and logos. Learn to create product cards.

- Working with content: filling out product cards, uploading photos, descriptions

- Listing of goods on Ozon

- Introducing goods on Yandex Market

- Introducing goods on Wildberries

- Rich content

Advertising tools and reporting 6 hours of theory 4.5 hours of practice

You will learn about the advertising capabilities of online platforms, learn how to process questions and reviews, and compile reports using a template.

- Review of promotion tools. Planning and participation in promotions

- Handling customer questions and reviews

- Basic reporting on work results

Final project. Strategy for entering the largest marketplaces 10 hours of practice

Assess your resources and determine the steps to start working on marketplaces. You will understand how to prioritize sites for your product.

- Estimation of starting resources

- Selection of launch sites

- Content preparation

- Basic reporting

Module 2

Master advanced marketplace manager skills. You will be able to scale sales and find points of business growth.

Strengthening your presence on marketplaces 8 hours of theory 4 hours of practice

You will learn about the advertising capabilities of trading platforms, learn how to process questions and reviews, and also compile reports using a template.

-Efficiency of placement on sites. Sales statistics analysis

-Analysis of the market, competitors and company position in the market

-Overview of niche marketplaces

-1p vs 3p suppliers

Finding growth points in content strategy 14 hours of theory 5 hours of practice

You will learn how to improve current content on trading platforms and what tools you can use to attract attention. You will understand how to organize work with content production in a project.

-Rich-content

-Copywriting on marketplaces

-Basics of SEO semantics

-Branding

-Production. Visual content on marketplaces

-Improving product cards on Ozon and Yandex Market

-Improved product cards on Wildberries

Promotion and increase in sales on marketplaces 10 hours of theory 3 hours of practice

Get acquainted with promotion strategies and tactics on marketplaces, conduct a SWOT analysis and outline steps for scaling the project.

-Promotion strategies and tactics

-Marketplace marketing and performance evaluation

-Promotion tools, working with promotions, promotions and discounts

-External channels for promoting goods on marketplaces

-Scaling sales on marketplaces

Working with finances: planning, pricing, working with product matrices 4 hours of theory 6 hours of practice

You will learn how to organize work with finances, manage prices, assortments and make a cash flow forecast. You will understand how to plan a budget and avoid a cash gap.

-Price and assortment management

-Financial planning

Automation and reporting 4 hours of theory 3 hours of practice

You will understand how to work with reporting and determine key metrics
and the frequency of their tracking. Learn about the possibilities of automating work on marketplaces.

-Automation of work with content

-Automation of reporting

-Integration with accounting systems

-Reporting on work results

Final project. Marketplace development strategy 10 hours of practice

You will be able to evaluate the effectiveness of your presence on marketplaces and growth potential. You will select sites to expand your presence, determine and develop a promotion strategy.

-Evaluation of the effectiveness of presence at current sites

-Assessing the potential for entering niche marketplaces

-Strengthening content strategy

-Promotion strategy

-Finance planning

-Automation and reporting

Search and evaluation of potential suppliers Bonus

Tags cloud