Launching and promoting a YouTube channel - free course from Skillbox, training, Date: November 29, 2023.
Miscellaneous / / December 04, 2023
Russian Internet company in the field of online education, founded in 2016. The controlling stake in Skilbox LLC belongs to VK. The company is considered the leader in the Russian professional online training market. It is also a leader in training for jobs related to the digital economy and online advertising.
Skillbox is a Russian company that specializes in online education. Skillbox calls itself an online university for in-demand skills.
The educational programs of the service are focused on four main areas:
- design;
- programming;
- marketing;
- control.
On the platform you can gain knowledge on current topics and in-demand skills. All courses are aimed at practice: we monitor the relevance of the material and help with employment and internships.
The Skillbox educational platform was launched in 2016. The company was founded by Igor Koropov (1989-2020) and Dmitry Krutov. Later they were joined by Andrey Anishchenko and Sergey Popkov. The general director of the company since its founding has been Dmitry Krutov. Skillbox received the Runet Prize twice: in 2018 in the Education and Personnel category, and in 2019 in the Technology and Innovation category.
In February 2019 Mail. Ru Group acquired 3% of the company, then increased the stake to 10.33% in March, and finally to 60.33% in December of the same year. According to the Mail's annual report. Ru Group, a controlling stake in the company cost it 1.6 billion rubles.
In November 2019, RBC included the company in the rating of the 35 largest EdTech companies in Russia, placing Skillbox in 6th place. In 2020, in the ranking of the top 10 largest EdTech companies compiled by RBC, Skillbox moved to 2nd place.
In October 2020 Mail. Ru Group increased its stake in the company to 70%. In November 2020, the co-founder of the platform, Igor Koropov, died in Sochi.
Find out how YouTube differs from other social networks. Get acquainted with the interface and study the trends of the site. You will understand why you need YouTube and what content is in demand right now.
Determine your advantages over other bloggers and analyze the target audience of the future channel. Formulate your positioning and get rid of the complexes that prevent you from launching your channel.
Creating a channel concept
Determine the key topics and main characters of the channel. Get acquainted with the genre features of popular YouTube formats. Come up with topics for releases and draw up a content plan for several months in advance.
Writing a release script
Learn how to plot and use a three-act structure to keep your audience's attention. You will learn where to look for screenwriters and how to come up with fresh script moves yourself. Write a script for a channel teaser.
Learning to stay in the frame
Choose an image and get emotionally ready for the shoot. You will work on your speaking technique, learn to pronounce scripted text and improvise. You will be able to manage your emotions and overcome your fear of the camera.
We remove and mount
You will assemble a set of filming equipment for your tasks. You will understand the camera, light and sound settings. Learn how to shoot at home and on the street. You will edit the video, do basic color correction and prepare the video for publication on YouTube.
We create a channel and publish videos
Come up with a channel name, learn how to write catchy headlines and select search tags for videos. You will figure out how to divide a video into segments, add time code and subtitles. You will learn where to look for YouTube designers and how to quickly design a channel yourself.
Promoting the channel
You will figure out how to get a video to the top of YouTube without a budget. You will understand how to promote videos through search queries, social networks and the media. Learn to analyze the performance of your channel and individual videos.
We place advertisements
Determine in which cases you need to use paid advertising for promotion, learn how to launch and set up campaigns in Google Ads. Learn how to negotiate integrations with other video bloggers.
Monetizing the channel
Learn native monetization techniques on YouTube. You will understand how to search for advertisers and collaborate with brands. Learn to come up with native advertising formats. Learn how to launch your own products and merchandise.
Bonus! Managing a blog
You will understand how to manage a customer’s blog. Learn to create a timeline and estimate for a project. You will be able to brief the client and assemble a team of contractors for different tasks. Learn to prepare documents and generate reports.
Video interviews with bloggers
Top creators of YouTube channels will share the secrets of producing and promoting content in lifestyle and commercial niches.
Personal experience: lifestyle channels
The author of the largest channel about water sports, Vadim Babeshkin, and the author of the Life Via channel, Vyacheslav Ismailov, will tell you what techniques to use to retain the viewer, how to find interesting topics, come up with original ideas and plots for video. You will learn how millionaire bloggers prepare for filming and make money on their channels.
Personal experience: commercial channels
You'll hear stories of entrepreneurs who use YouTube to promote their products and services. You will learn why a business should use a video service at all, why YT is better than other social networks, how to correctly integrate a product into a video and turn viewers into customers.
Final project
Strategy for launching and promoting a YouTube channel and pilot release of your project
You will develop a strategy for launching a personal or commercial YouTube channel. Create a content plan and promotion strategy. Film a pilot episode, optimize for search, and schedule video publication.
You will learn how to organize your own online course and attract new clients to your information business.
You will learn how to create competent listicles, design infographics and write texts that will attract an audience and increase sales.
A profession that will allow you to unleash your creative abilities in business communications. Earn money by developing content projects for social networks, websites and blogs! You will master online promotion tools, learn how to edit videos, process images, create logos and write selling texts.