Messenger marketing from Intellect Dialog - free course from Skillbox, training, Date: November 29, 2023.

Strategy for presence in instant messengers
You will understand what messenger marketing is and what problems can be solved with its help. You will learn how to create a portrait of your target audience for implementing messenger marketing. Study the features of content and communication in instant messengers.

Chatbot design
Learn to create technical specifications for designing chatbots and specify in them elements of bot messages, buttons and banners, integration with external systems. Learn how to implement chatbots into your company’s promotion strategy.

Sales funnels on VKontakte
You will understand how to create auto funnels and mass mailings on VKontakte and evaluate their effectiveness. You will understand how to implement automation in car funnels.

Chatbots in Telegram
You will understand how to create and edit chat bots in Telegram using @BotFather. Learn to set up access rights, build hypotheses using statistics, and segment your target audience.

Facebook Messenger and ManyChat
Learn the features of Facebook Messenger. You will understand how the ManyChat platform works, learn how to set up alerts in it, create welcome messages and leadgen surveys. You will learn how to develop a chatbot analytics system and integrate it with the Facebook advertising account.

WhatsApp Business
You will understand the difference between WhatsApp Business App and WhatsApp Business App API. Learn to work with the WhatsApp Business App API: connect and configure, create templates, design chatbots, manage mailings using IntellectDialog.

Viber
Learn how to set up mailings and design chatbots for Viber.

Lead generation in chatbots
Learn to attract leads from Facebook and Instagram to WhatsApp and build communication with them using chatbots. You will understand how to create chatbots on the Tilda website and receive applications. Learn how to set up a messenger widget on your website and generate leads in Facebook Messenger.

Integration of chatbots with CRM: AMO and Bitrix24
You will figure out how to integrate instant messengers with CRM AMO and Bitrix24 using IntellectDialog. You will understand how to initiate dialogues with clients on WhatsApp from CRM systems. Learn to create chatbots in CRM AMO and Bitrix24 and automate sales funnels.

Retention marketing
You will understand how to segment your customer base and communicate with each segment using chatbots.

Nonlinear chatbots with artificial intelligence
Find out what chatbots are and when you need to use voice robots. Learn to evaluate the performance of chatbots.

Creation of chatbots with artificial intelligence
Learn to design non-linear chatbots using Dialog Flow and Zaix Flow systems.

Chatbot analytics
You will find out what metrics you need to use to analyze the work of chatbots, and learn how to choose these metrics correctly. Get acquainted with chatbot analytics services.

Graduation project. Development and launch of a messenger marketing strategy
You will develop a messenger marketing strategy. Implement chatbots and set up lead generation in messengers. You can choose to create a VKontakte newsletter or launch a Telegram channel. Automate your sales funnel in a CRM system.