Profession Content Marketer PRO - free course from Skillbox, training, Date: November 29, 2023.

Basic courses

Commercial Editor

You will learn how to write and edit texts for business: landing pages, presentations, mailings, commercial offers and selling articles. You will learn how to communicate with customers, manage authors, and analyze the effectiveness of texts. You will work with educational cases of real business and collect a portfolio of 6 texts.

• Express course on commercial editing
• Introduction to the profession of “Commercial editor”
• We understand the task
instagram viewer
• Principles and techniques of commercial editing
• We write texts about the company
• We are preparing a commercial offer
• We are preparing our newsletter
• Creating a landing page
• We write articles for different platforms
• Launching a company blog
• Formatting the text
• Evaluating the effectiveness of the text
• We manage editorial processes
• We present the result to the customer
• We are fighting the crisis

Content Marketing Basics

You will learn how to analyze a product and audience, develop a content strategy for business objectives, and handle distribution. Learn to evaluate the effectiveness of promotion and create a document that will help you organize work with content marketing on any project.

• Motivation and working with content
• Definitor. The Basics: How and Why Content Marketing Works
• Monitor. Collection and processing of primary data
• Integrator. We choose a strategy and try it on the brand
• Interpreter. Strategies with examples
• Creator. Idea, concept and form
• Strategist. Strategy: formulating hypotheses and processing ideas
• Coordinator. Launching processes and testing hypotheses
• Analyst. We evaluate the project in numbers
• View from above. Summarizing the information

Content Marketing PRO

Improve your skills in content and internet marketing, learn how to develop a promotion strategy and find promising projects. Learn non-standard distribution methods and be able to effectively manage your content department.

• Internet Marketing Basics
• Strategy planning
• Skills of a professional content marketer
• Team management
• Distribution
• Job search

Additional courses

Creative copywriting for social networks

Learn to develop content for a brand's SMM strategy. You will be able to formulate a creative concept, generate ideas, write engaging posts and create special projects.

• Briefing the customer
• Looking for insights and generating ideas
• We write posts for different business purposes
• We visualize the content and work with the designer
• We prepare special projects

Starting a podcast from scratch

You'll learn how to develop and launch your own podcast: choose topics, attract an audience, and promote the project. You will be able to overcome the fear of starting and implement your own project.

• What are podcasts? Russian and world market
• Overcoming barriers and newbie mistakes
• Podcast formats and storytelling
• Idea selection
• Competitor analysis and naming
• Visual and audio branding
• Co-hosts, guests and listeners
• Preparation and script
• Selecting equipment and location for recording
• How to get good sound
• Podcast editing
• Publishing a podcast: episode titles and podcast content 
• Podcast promotion
• Monetization and the future of the podcast

Diploma projects

Texts for business
You will evaluate the current state of the company, its goals and objectives. Determine whether the texts will solve a business problem and what formats are suitable for this. Draw up an action plan, describe the requirements for the team and the work process. You will edit finished texts and prepare a presentation for your thesis defense.

Content strategy
You will create a basic document that will help you organize work with content marketing on any project: from preliminary product analysis to testing hypotheses.