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Internet marketer - course 72,350 rub. from MAED, training 4 months, date November 30, 2023.
Miscellaneous / / December 03, 2023
Welcome to MAED!
We are the International Academy of Marketing
MAED is the only official representative of the Netherlands Institute of Marketing in Russia since 2013. NIMA is a member of the European Marketing Confederation, the largest organization for marketers in Europe, with 250,000 members. After our training, you will have the opportunity to receive a NIMA diploma, along with an EQF certificate, which opens doors to leading companies in Europe
We teach all the main areas of internet marketing and business management. We regularly update materials and provide only relevant information
The largest range of courses on marketplaces. From express delivery of goods to sites, to comprehensive immersion in the profession - marketplace manager.
We are included in the TOP 10 of the overall Russian rating of educational structures in the field of Digital
We have our own career center. This is a MAED project that helps students find their dream job and partner companies get qualified specialists
Our courses are suitable:
- beginners in marketing who want to improve their skills and increase their income;
- experienced marketers: we have courses for managers that will help them reach a new career level and income;
- everyone who wants to change their profession or open their own business on the marketplace;
- entrepreneurs who want to start selling their products on marketplaces and increase profits;
- companies to create a marketing department or upgrade an existing one: for this we have special corporate training programs.
In digital since 2012. Yandex training partner. Speaker of the Google Partners program. Author of the popular blog about advertising and web analytics fabrikaklikov.ru.
Specialist in building digital strategies (formed and implemented for the companies Ingate, Rookee, netPrint, Site Factory)
Lead performance marketer at Ingate. Over five years in the digital field, she gained experience in projects in the field of auto, e-commerce, b2b, entertainment, SAAS, education, real estate
Core expertise in digital strategy, performance marketing, web analytics and project management
Project management specialist (more than 15 successful Internet marketing projects in b2b and b2c, including: Ingate, Rookee, Stream Telecom, TTS, Laura, R-Motors, Sigma-Motors, netPrint, Factory sites)
Performance marketer (increased the number of targeted leads by 20% with a reduced budget; increased revenue from performance channels by 25% compared to the previous year without increasing the marketing budget)
Messenger marketing specialist, founder of the Townsend agency and the messenger marketing and chatbot portal Townsend PRO.
Creator of a profile community on Facebook, author of articles on messenger marketing for PPC.WORLD, TexTerra, Cossa, SeoNews and other publications. Speaker of specialized conferences: SPIC, Severe St. Petersburg SMM, Internet marketing on business, White Conf, Digital Days for Fitness, Callday, Event Live, Digital Turgenev, MIOFF, vLichku, MITT, etc.
Block 1. Introduction to Internet marketing: from environmental analysis to strategy building
Module 1.1 Modern digital marketing
Module 1.2 Marketing Goals and Strategies
Module 1.3 Analysis and segmentation of the target audience
Module 1.4 Competitive Analysis
Module 1.5 USP and positioning Bonus. Strategy Development
Module 1.6 Performance channels and KPI
Module 1.7 How to find and retain clients. Basics of segmentation in CRM
Block 2. Digital marketing tools
Module 2.1 Targeted advertising
Module 2.2 VK Advertising
Bonus. Targeting and retargeting in social networks. Facebook and Instagram
Module 2.3 Contextual advertising
Module 2.4 Practice in Yandex. Direct
Module 2.5 Media advertising
Module 2.6 Media planning
Module 2.7 Search Engine Marketing
Block 3. Promotion through content
Module 3.1 Content strategy and content plan
Module 3.2 Copywriting: Expert Content as an Element of Strategy
Module 3.3 SMM Bonus. Development of an SMM strategy
Module 3.4 Promotion in Telegram
Module 3.5 Chatbots
Module 3.6 Email Marketing
Module 3.7 Marketplaces as a promotion channel
Bonus. Reputation management
Block 4. Practice in analytical and advertising systems
Module 4.1 Setting up Yandex. Metrics
Module 4.2 Setting up Google Analytics
Module 4.3 Practice in VK Advertising
Module 4.4 Practice in Yandex. Direct
Module 4.5 Summing up the work in the block
Additional courses within the program:
Course Basics of Web Analytics in Marketing
Course Basics of creating advertising creatives
Course Development and optimization of landing page
Course Starting a career in digital marketing
We'll tell you how to work with neural networks!
And we will provide more than 20 services for working on advertising campaigns using Artificial Intelligence
A wonderful learning portal. The course is intense, feedback from experts is always fast and professional.
Advantages: Professionalism of teachers and curators, informative and systematic. Disadvantages: Didn't find it! Knowledge is presented in an understandable form, followed by practical training in a topic (project) that is interesting to you. I am extremely pleased with the “Internet Marketer from 0 to Pro” course. The material is systematically and logically divided into blocks, each of which contains theoretical and practical...
Up-to-date knowledge and skills from professional practitioners
Advantages: Skills needed for the job, up-to-date materials, excellent feedback, training on a real project. Disadvantages: If it can be considered a disadvantage - a lot of independent work Alexander Pikulin, Vinnitsa, Ukraine. A student of the “Internet Marketer Professional” course, I met the MaEd Center quite a long time ago, about four years ago. Attended more than a hundred webinars on various topics and online...
They provide an excellent basis on Internet marketing. The view on the subject is systemic, holistic.
Advantages: Convenient platform, good lecturers with good diction, clear presentation, systematic approach, homework with verification, thesis at the end with a defense. Disadvantages: I find it difficult to write. For me personally, there are no significant disadvantages. This review is about the course "Internet Marketer Professional 2.0". Spoiler: here I gained a lot of useful knowledge on starting and developing projects on the Internet. For me...
A large amount of knowledge, prompt feedback, super friendly community!
Advantages: Lots of material, quick feedback, allows you to train on a real business. Disadvantages: Did not find Course "Internet marketer from 0 to PRO" I really enjoy the learning process! The program is designed in such a way as to cover all areas and basic tools that an Internet marketer encounters in his work. FEEDBACK. Very fast feedback, work curators...
A great investment in promoting yourself
Advantages: Individual schedule Practical analysis of theory Obtaining a full-fledged profession Price/Quality. Disadvantages: None Combination of price and quality, ultimately met expectations and achieved goals! MAED helped with the most important thing: getting interested and motivated. Then the process begins: clear, growing, logical, useful and detailed. The course “Internet marketer from scratch to PRO” is current...
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29/12/2020
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