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Training for SMM managers - free course from the Russian School of Management, training, date: December 3, 2023.
Miscellaneous / / December 03, 2023
How to identify the target audience, design a chain of content and deliver it to the target audience? Where to look for information and how to create interesting content every day? Which social networks are most interesting to consumers?
Teachers of the Russian School of Management have developed a course with which you can get acquainted with marketing tools communications, choose the form and type of content, learn to work with new media and understand the features of working with the media and bloggers.
Speaker at specialized seminars, conducts seminars, trainings in the field of marketing and creating selling creatives. Rating of the Association of Managers - 2nd, 3rd places in 2007 and 2008. G. Winner of international and Russian advertising festivals.
Since 2012, General Director of the Marketing Agency BaruProCreative, marketing and sales expert. He took part in the development and promotion of products from companies Aton, Raiffeisen Capital, Kapital, the villages of Nikolino and Deauville, Invacorp, Rublevskaya Real Estate and others.
Competencies:
Brand building
Creating advertising campaigns
Formation of marketing strategies
Corporate identity development
Organizing the work of marketing and advertising services
Optimizing costs for promoting goods and services
Founder and head of the Center for Internet Marketing by Ekaterina Shukalova, system Internet marketer, expert practitioner in the field of information systems design and development business, web analyst. Developer of the professional standard “Internet Marketing Specialist”
01
Copywriting. Creating selling text
Basic copywriting formulas, rules for creating a headline
10 quick ways to create a product name (naming)
Funnel model "AIDA"
Rules for writing a “selling” letter
Storytelling in copywriting
Tasks and goals of SEO copywriting
Copywriting directions
client’s “pain” - fine-tuning the USP
Workshop: drawing up a USP using MIND MAP
Subtleties of text design: “10 practical tips for improving text readability”
Newsletter - 5 golden rules for writing letters
3Most necessary checklists in copywriting
Analytical articles – we sell through useful content
Copywriting in social media. Features and tips.
Copywriting in working with the media. Why did the press release die?
Copywriting in working out the negative
Practical task on namign
Near-task “Meaning Bullets”
Training “5 ideas”
02
Promotion in messengers: channels, groups, bots
Basics of messenger marketing. Types and specifics of messengers, role in online promotion.
Basic concepts of messenger marketing.
Designers for working with instant messengers.
Vkontakte messenger. Step-by-step creation of a newsletter. Creating a funnel.
Promotion in Telegram. Methods of promotion. Step-by-step creation of a chatbot.
WhatsApp messenger. Features, WhatsApp for Business tool, creating auto replies in WhatsApp for Business.
Promotion in Viber. Step-by-step creation of a newsletter.
Creating content for messengers: visual design, copywriting features.
Analytics for messengers. Metrics for chatbots, mailings and auto funnels.
Features of sales in messengers. Integration with CRM.
03
Promotion on VKontakte
Basics of regular work with social networks.
Features of the VKontakte audience.
“Smart” VKontakte feed.
Strategy for promoting the project on VKontakte
Registering an account on VKontakte, features of maintaining accounts of various formats.
Structure and content of the content plan.
Advertising on VKontakte.
Interaction with SSM specialists.
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