Promotion on marketplaces - rate 46,500 rubles. from Netology, training 3 months, Date: August 21, 2023.

Promotion in marketplaces
Learn how to conduct analytics, scale sales, and automate content downloads. Learn to monitor storefronts and prepare reports. You will understand how an online store can get traffic and leads from marketplaces.

Marketplace overview
Find out what the business models of aggregators and marketplaces are. Choose suitable sites for your project. You will understand the features of Ozon, Yandex. Market, Lamoda, Wildberries, AliExpress, SberMegaMarket, Tmall. Receive checklists for connecting to sites: registration, drawing up an agreement, filling out an account.
• Review of Ozon, Yandex. Market, Wildberries, SberMegaMarket, Lamoda, TMall 
• Legal documents, EDI, permitting documents, markings

Niche sites
Find out what niche marketplaces are and what you need to start working with them. Study the trends and understand which options for developing sales on marketplaces will suit your business.
• Review of niche marketplaces
• Site trends
• 1P and 3P suppliers

Analytics
You will understand how to analyze the market, competitors and the company’s position in the market. Learn how to evaluate the effectiveness of placement on various marketplaces. You will understand where to look at reports and how to analyze them.
• Analysis of the market, competitors and company position in the market
• Analysis of sales statistics
• Efficiency of placement on sites

Working with finances
You will understand how to work in marketplaces and not go into the red. You will learn how the cost is formed and how to work with the product matrix.
• Fundamentals of financial planning: key financial indicators
• How to avoid a cash gap
• Price and assortment management

Promotion and increase in sales
Find out what promotion strategies are on marketplaces. You will understand what opportunities platforms provide for internal promotion and when it is worth connecting external ones. Select channels for advertising and draw up a plan for participating in promotions.
• Promotion strategies and tactics
• Brand life cycle, working with brands
• Reputation. Moderation. Customer support
• Marketplace marketing and performance evaluation
• Promotion tools, working with promos, promotions and discounts
• External channels for promoting goods on marketplaces
• How to scale sales on marketplaces

Advanced content management
You will learn what content is needed to post on the marketplace and how to improve product cards. Learn to set tasks for creating texts, videos, photos, logos. Learn to answer customer questions and work with feedback.
• Working with content: filling out product cards, uploading photos, descriptions;
• How to improve product cards on Ozon and Yandex. Market
• How to improve product cards on Wildberries
• Production: how to work with models, photos, infographics
• Rich content: how to set tasks for the production of Full HD video, augmented reality, panoramic videos and 3D models
• Processing customer questions and reviews

Automation and integration
You will understand how to automate work with marketplaces. Learn how to manage prices, stocks and deliveries. You will understand how to automate obtaining statistics and building analytics when working with marketplaces.
• Automation of work with content
• Integration with accounting systems
• Automation of reporting

Drawing up reports
Find out what reporting formats are available when working with marketplaces. Learn to draw up the necessary documents in Google Docs.
• Reporting formats for marketplace managers
• Important sections for reporting
• Reporting in Google Docs

Final project
Draw up a promotion strategy in marketplaces: choose a platform, analyze competitors’ offers and decide on promotion tactics. To successfully complete the work, you will receive a personal one-hour consultation with the thesis supervisor - a course expert.
• Description of the project and its features
• SWOT analysis
• Project marketing and organizational issues
• Promotion strategy
• Selecting channels to promote the project
• Content plan for marketplaces, taking into account promotions and promotions
• Technical specifications for automation of work with marketplaces
• Plan for implementing changes for the next 2-3 months