“Investment design” - course 29,900 rubles. from MSU, training 8 weeks. (2 months), Date: November 29, 2023.
Miscellaneous / / December 02, 2023
Mastering the methodology and methodology of investment design, substantiating the market potential of the project and applying this methodology during project development;
Mastering a systematic approach to the processes of accounting for project risks when investing in real assets and applying the results of this training in the course of professional activities
What will mastering this program give you:
Completion of this program will be counted towards further admission to the MBA program of the Faculty of Economics
Documents upon completion of the program: Certificate of advanced training from Moscow State University
Duration
2 month, 72 hours
Form of study: correspondence using distance technologies
Head Department of Marketing, Head of the Research Center for Market Analysis and Pricing, Head of MBA Programs at the Faculty of Economics of Moscow State University named after M.V. Lomonosov.
Teacher and expert in the field of strategic marketing, brand management and pricing.
1 Characteristics of the investment project: content, principles of development, aspects of analysis
Investments and their types, the essence of the investment project and its characteristics, methodological principles for project development, the life cycle of the project and its planning horizon, aspects analysis of projects (technical, commercial, environmental, social, institutional, financial and economic), indicators for determining the planning horizon project.
CASE - Study, analysis and assessment of specific situations from the experience of development of Russian and foreign companies in Russian markets - characteristics of projects.
2 Marketing justification for market effectiveness of projects
Market criteria for justifying the potential for project implementation and its possible effectiveness. Selecting the target audience of the project and conducting market research to determine potential demand, market conditions of the competitive environment and the project promotion program. Analysis and assessment of macroeconomic and microeconomic factors of project effectiveness. Development of a system of indicators for the market effectiveness of the project.
CASE - Study, analysis and assessment of specific situations from the experience of development of Russian and foreign companies in Russian markets - marketing research and justification of the market potential of the project.
3 Toolkit for making investment decisions
The need to take into account the time factor in an investment project, methods of taking the time factor into account, criteria for making investment decisions and their analysis, technology calculations of criteria for the effectiveness of investment projects, marketing and financial analysis of the enterprise and project, model of financial express analysis project. Specific examples and tasks.
CASE - Study, analysis and assessment of specific situations from the experience of development of Russian and foreign companies in Russian markets.
4 Making investment decisions and project management under conditions of risk and uncertainty
The essence of the concepts of uncertainty and risk. Project risks, their types and classifications of search directions, methodology for analyzing project risks, expert approaches to project risk analysis, qualitative and quantitative methods of analysis, the essence of project management risks.
CASE: Examples of identifying and assessing project risks, tasks of quantitative assessment and calculation of indicators characterizing project risks risks, analytical work with cases to develop a program to overcome or reduce the level of project risks in conditions uncertainty
5 Business plan as a tool for making investment decisions and project management
Feasibility and marketing feasibility study; the essence of business design and business plan. Business plan structure; functions of a business plan as a project management tool. Stages of developing a business plan and agreeing on its sections. Development of indicators and assessment of the effectiveness of the implementation of design solutions at various stages of the implementation of the business plan of an investment project.
CASE: Analysis of specific examples of a business plan for an investment project in Russian business, computer technologies in making and evaluating investment decisions, examination of a real business plan project.