Promoting Podcasts social media

Today we offer to your attention an article on podcast promotion with social media from our partners PodFM.ru. Often the authors of the so concentrated on creating, rather laborious way, audio material, which completely forget about promotion. Below, literally, ready plan of action that will help put together a good audience for your podcast.

Audio program (podcast) is a fundamentally new form of presentation of information. Many users Runet not know what a "podcast", but this does not mean that the audio program is not interested in them. There will always be those who will be your program is close in spirit, by category or by format.

During the existence of PodFM.ru we collected the following statistics: about 91% of the audience learns about the new programs on the recommendation of friends.

All you need is to tell other people about the existence of your program, about its subject matter and focus and, in the end, offer it to listen to and to express their opinions about the program.

We made a small manual, which will allow to follow your program at an early stage to obtain the proper amount of plays, and in the long term - to see a significant audience growth listeners.

To begin with - the main theses of promoting audio programs:

1. Tell us about the program!

Talk about the existence of the program to the greatest possible number of people. Before becoming a listener of your program, a person must know of its existence.

2. You can put announcements on social networks!

Due to the structure laid down in social functions (friends, group, thematic communities), the information in these networks is spreading fast and finds its target consumer. Use the power of social media. It works wonders!

3. Communicate with the audience!

The easiest way to establish feedback with the audience - on a regular basis to respond to comments left in the issues of your programs PodFM.ru.

Communicate with the audience, ask questions, be interested in their opinions and speak up.

And now look at a number of resources on which to effectively promote their podcasts.

Facebook

The largest social network and one of most popular websites in the world. resource audience has more than half a billion people. Most of the Facebook audience is English-speaking users, but now the network is gaining popularity in Russia.

To promote the program among users of Facebook best:

1. Create the official fan page of the program.

This possibility will be available right after registration ( http://www.facebook.com/pages/create.php).

2. After creating a page, fill in the information from the page description (section "Information").

3. Next, you need to regularly update its content.

The easiest and quickest way to update - Publication on the wall of the page using the function "Link". When selected a window will open with a field to insert links (see. drawing). Just insert here a reference to the latest edition of the program, and then click "Publish." Now the announcement of your new program will see her fans.

After publishing, you can click "Share" to program in their tapes to see not only the fans of the program, but your friends within the social network.
Do not forget to update the official group within Facebook. You can also place announcements of future releases and, of course, respond to comments and reviews, directly communicating with their audience.

Example "fan page" program "Runetologiya" or our podcast "42".

Twitter

«Twitter"- the increasingly popular service is the so-called microblogging. It allows you to send short, but informative and succinct message (max 140 characters) that will be immediately visible to your subscribers, therefore, well suited for a brief announcement of new issues.

When you exit the new release place in the "Twitter" message with the name issue and a link to it. (Example: "The Czech Republic - the heart of Europe. Going on vacation themselves. Issue 7 http://ow.ly/17RVtO«).

"Twitter" - is primarily a communication service, so there will be appropriate everything that can make you more interesting to your belt as subscribers. So write short notes about your life, about events around your program, and do not forget to communicate with your subscribers.

Official Twitter PodFM.ru - http://twitter.com/podfmru

In contact with

«In contact with"- the largest social network Runet. She has more than 80 million. registered users.

• Create a "group" of fans of the program.
• Invite a group of your friends.
• Keep your "News" section. Inform subscribers of the release of a new release of your gear (enough to show Notts publications and links to a new edition of the program).
• Communicate with the audience VKontakte: respond to comments, create interesting for the audience polls (For example: "What the guests were invited to the following program"), to develop friendly relations with similar groups themes.

Example program group - "Youth Abroad» http://vkontakte.ru/club14723874

Blogs (LiveJournal, LiveInternet, Blogger.com, Блоги@Mail.ru and etc.)

Blog - is a service that allows you to keep a personal diary. This is another area where you can publish editions of the program.

• Create a personal diary of the author of the program.
• Publish to news releases about your program.

Blog services are on general simple guidelines: you can publish any information, post announcements, communicate with your readers and participate in the discussions on other blogs. All this will affect the growth of both the audience of the blog, and your program.

Themed social projects (MySpace, Habrahabr, LookAtMe, MediaHunter, LiveJournal community etc.).

Themed social networking and collective blogs - another platform for effective publication of your program. But this works only if the subject matter
resource coincide with the theme of your program. For example, audience Habrahabr program will be interesting IT topics, and audiences LookAtMe It will be interesting program about fashion and style.

Each topic requires its audience, and the surplus and uninteresting information irritates and repels, so choose projects with suitable themes.

Important! Before you publish on a particular resource, be sure to check out the local rules of publication and communication. Otherwise the effect can be negative.

Successful promotion of your audio programs!