Web analytics in Yandex. Metrica" - free course from Teachline, training 6 lectures, Date: November 29, 2023.
Miscellaneous / / December 02, 2023
Distance learning via video recordings
6 lectures, 1.5 hours each
Speakers - TexTerra specialists
Final test at the end of the course
Who is this course suitable for?
Beginner internet marketers
Without Yandex. Metrics" you are like without hands. It's time to master end-to-end analytics, learn how to effectively spend your advertising budget and figure out how to optimize any website.
Digital specialists
It doesn’t matter whether you set up advertising or do SEO optimization: “Yandex. Metrica will help you deepen your professional knowledge, improve your skills and start earning more.
Business owners
If you are promoting your website yourself, but don’t understand what to grab and how to control contractors, skills in handling Yandex. Metrica will solve your problems.
We provide information strictly to the point: no fluff or abstract reasoning. Several detailed and intensive lectures, practical tasks - and you are ready to set up widgets, monitor users in the web viewer and collect detailed analytics.
- The main thing about Yandex. Metrica". Why does business need it and what problems does it solve? Overview of the interface and main functions. Registration and setup of Yandex. Metrics". Creating an account and setting it up. Checking the operation of the meter.
- Analysis of basic data. Example of a marketing report. General traffic. Traffic sources. Search traffic. Branded requests. Search queries. Login pages.
- Analysis of website conversion efficiency. What is e-commerce and how to connect it. What is event tracking code and how to connect it. How to track conversion: basic methods. How to analyze a transaction on a website. How to check the effectiveness of advertising and transitions.
- Audit of behavioral metrics. How to connect a web viewer. We analyze people's behavior on the site and improve behavioral metrics. Scrolling map. Click map. Analysis of content on the site.
- End-to-end analytics. "Yandex. Calls" and call tracking, synchronizing them with Yandex. Metric."
- Workshop. Joint problem solving “Yandex. Metrics". Answers on questions.